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Sales Gamification Techniques That Actually Work

August 30, 2022

Sales Gamification Techniques That Actually Work

Are you struggling to boost your sales team’s performance? Learn how sales gamification techniques can unlock your team’s potential.

Picture this: You’re a sales manager. You have been trying to motivate your team to hit their quotas. But no matter what you try, nothing seems to be working. Before you feel defeated, there is one more thing you should try: sales gamification.

Think about your favorite video game and what makes it so much fun. Chances are, it’s the challenge and sense of accomplishment you feel when you beat a level or advance to a new stage. It’s the same reason we love sports — the thrill of victory and the agony of defeat.

Now imagine if you could bring that excitement into your job and gamify sales. Believe it or not, there are ways to do that using sales gamification techniques.

In this post, we’ll explore several sales gamification techniques. These are techniques that have proven successful for sales managers across industries.

So, if you’re looking for a way to reinvigorate your team, read on for some tips to help you close more deals.

What Is the Meaning of Sales Gamification Techniques?

Sales gamification is the use of game mechanics and game-thinking in sales management. Its role is to engage, motivate and reward salespeople. This way, they’ll be more likely to achieve their goals. 

It involves taking the best gaming elements. They include competition, collaboration, rewards, and leaderboards and applying them to sales.

The goal is to make sales more fun and engaging. As a result, it enhances sales performance and encourages the team to hit the set targets.

Sales can be boring as your sales team needs to make many calls, send emails, and fill out paperwork. It can be easy for them to get bogged down and lose motivation. This is where sales gamification comes in.

Statistically, 90% of employees trust gamification to make them more productive. Another 60% acknowledge that gamification increases engagement.

Adding a little competition and fun to the mix allows you to breathe new life into your sales team. You also give them the boost they need to perform better.

The Best Sales Gamification Techniques

Gamification techniques will help you create a high-performing and engaged sales team. But which one will yield the highest level of customer engagement? Here are a few techniques you can consider.

Displaying Accomplishments

Progress bars, rankings, and leaderboards are some of the most popular Infinite gamification methods. They involve displaying users’ progress in real-time. This creates a sense of accomplishment and drives users to achieve more.

This is a great way to keep salespeople motivated and engaged, as they can see their hard work paying off. Furthermore, it can create a healthy sense of competition among team members. They’ll feel motivated to sell more to move up the leaderboard.

Giving Badges and Rewards

No one is ever too old for a gold star. Adding badges and rewards is another great way to gamify your team. Salespeople can earn badges for meeting certain milestones or hitting their quotas.

These rewards can be in the form of digital badges, physical trophies, or gift cards. The key is to find something that will motivate your team.

For example, you can give a badge for every new customer acquired. You can also reward the salesperson who closes the most deals in a month.

The rewards will make sales more fun and help sales representatives feel appreciated. They will be more motivated to work harder and sell more.

Empowering Through Feedback

When gaming, players receive feedback based on their interactions and progress. This feedback can be informative or directional. It guides players on the best interactions to increase their chances of winning.

Sales managers can apply the exact feedback mechanism in sales. They can give employees feedback that will help them improve their performance. This feedback should be timely, relevant, and actionable.

Informative feedback tells the salesperson what they did well and what they need to improve.

Directional feedback gives specific instructions on what to do next.

Both types of feedback are essential for a high-performing sales team. They help employees learn from their mistakes and avoid making them in the future.

The best sales managers will first analyze sales statistics. They’ll identify areas of improvement before giving feedback to employees. This will ensure that the feedback is relevant and helpful.

Feedback will help salespeople improve their sales skills. It will also empower them to take charge of their own development. Furthermore, it will show them your investment in their success. And that’s a powerful motivator.

Creating Challenges

Sales challenges are a great way to get employees engaged. They can be as simple as who can get the most customers in a week. Or who can close the most deals in a month.

Challenges inject some fun and excitement into the sales process. They also create a sense of competition among employees. Every employee will strive to be the best and come out on top.

Sales challenges can also sharpen employees’ skills. They can learn new ways to sell and get customers. These skills will come in handy when returning to their usual sales routine.

Finally, challenges give employees a sense of ownership over their results. They feel more responsible for their success or failure. This sense of responsibility will motivate them to do their best and sell more.

Employers can use challenges to target specific areas of improvement. For example, if you want employees to focus on upselling, you can create a challenge around that.

Creating a Sense of Curiosity and Discovery

The best games are those that spark our curiosity and make us want to explore more. Players are looking for new things to discover.

The same principle can apply to sales. Employers can create a sense of curiosity and discovery to motivate employees.

One way to do this is to provide employees with new and interesting information. This can be in the form of data, insights, or customer stories. Employees will be more curious and motivated to sell when they have information.

Another way to create a sense of curiosity is to give employees a reason to explore. You can do it by setting goals that are out of reach. Employees will have to go the extra mile to achieve these goals. In the process, they’ll learn new things and be more engaged.

You can offer mysterious incentives. For example, you can tell employees they’ll get a bonus if they achieve a particular goal. This will pique their curiosity and motivate them to sell more.

You can also use gamification to encourage your sales team to discover new things. For example, you might offer a bonus for the most innovative sales pitch. Rewarding innovation will help your team think outside the box.

Emphasizing Scarcity

Gaming often uses scarcity to create a sense of urgency. Players feel they need to act fast or miss out on something.

In sales, managers can use scarcity to motivate employees. You can create a sense of urgency by setting deadlines or quotas. These will encourage employees to sell more and close deals fast.

You can also use scarcity to create a sense of exclusivity. For example, employees who hit their targets early get exclusive sales training. This will make them feel special and appreciated. It will also motivate them to sell more.

Finally, you can use scarcity to increase the perceived value of your product. If you offer a limited-time discount, employees will be more motivated to sell it. They’ll know that the product is in high demand and that they need to act fast.

Leaving Room for Collaboration

Competition is an excellent motivator. But the wrong approach can lead to infighting and resentment.

In sales, it’s essential to strike a balance between competition and collaboration. A little bit of both will go a long way in motivating your team.

You could try out a “buddy system” to pair up employees who can help and support each other. For example, a more experienced employee can help a newbie close deals. This system encourages collaboration and helps employees learn from each other.

When you emphasize collaboration, you tell employees they’re part of a team. They’re working towards a common goal. This sense of unity will motivate them to do their best.

You can foster collaboration by setting team goals. These goals should be achievable and should need employees to work together. Employees working together towards a common goal will be more engaged and motivated.

You can also use collaboration to create a sense of belonging. Employees who feel like they’re part of a team will be more likely to stay with the company. They’ll also be more motivated to sell.

Finally, you can use collaboration to bring out the best in your employees. They’ll need to communicate and cooperate when they work together. This will help them develop new skills and improve their performance.

Start Implementing the Best Sales Gamification Techniques With Spinify

Now that you know the best sales gamification techniques, it’s time to put them into action. The best way to do this is with Spinify.

Spinify is a sales gamification software that helps companies increase their sales through healthy competition. You can also set goals, give rewards, and track employee performance.

Spinify is the perfect tool for sales managers who want to increase their team’s performance. Spinify’s gamification techniques can take your team to the next level. Book a demo today and see how Spinify can help you improve your sales.

Sales Increase

Put those insights into practice.

Set your team up for success by improving their performance through gamification.


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