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Drive Business Growth and Success with the Proven Benefits of Sales Gamification

benefits of sales gamification

Want to build the sales team of your dreams? A team that knows how to lock in renewals, book more demos, and turn prospects into customers? Before you go out of your way to hire more sales reps or senior-level employees, have you considered how gamification can help drive business growth and success?

Gamification is the process of incorporating game elements into a non-game context. It’s a powerful tool for keeping employees engaged and inspired. With the right game elements and sales-gamified strategy, you can boost sales performance and foster a collaborative spirit. 

In this article, we’ll discuss how you can use gamification to drive business growth and success and some of the many benefits of gamifying the workplace. 

Here’s everything you need to know about the gamification impact on sales.

The Proven Benefits of Gamification

Gamification is more than just another strategy. There is research and studies that show the benefits of integrating gamification into the workplace. Some of the benefits include:

Increase in Employee Engagement 

employee engagement

When successfully integrating gamification into the workplace, companies saw employee engagement increased by over 60%. With various game elements, you can ensure your team is always engaged during the workweek. These tools and features break up the monotony of the workweek, adding a fun spin to everything they do.

Combat Burnout

Burnout is a real issue in the corporate world. In fact, in a study by the American Psychology Association, found that over 79% of workers experience burnout at work. Gamification shows promising results for reducing stress levels. A recent survey suggests that 66% of employees believe gamification can help eliminate stress. When your team is less stressed, they are more likely to be productive and happy at work. This reduces their chances of burnout and boosts employee satisfaction.

Improve Learning and Retain Information

Gamification is commonly used in learning environments to help students learn and retain more information. However, gamified learning solutions are quickly becoming the new norm in the workplace. 

A study done by eLearning showed that knowledge retention can be increased by over 30% when experiences are accompanied by images, graphics, and other visual elements. Gamification uses visual game elements and game mechanics to keep employees engaged with a task and to help them retain more information during onboarding sessions, meetings, and more. 

Boost Productivity

A recent survey suggested that over 90% of employees believe gamification improves productivity . This interactive tool is designed to make mundane tasks and daily duties more bearable for the individual. 

By adding interactive components to the experience, your team can improve performance while reducing the stress associated with these tasks. When your team clocks in to start their day, they’ll have the tools and resources to tackle tasks and challenges while staying on track to meet their goals.

Inspiring Friendly Competition

Motivation and healthy competition fuels productivity and improves efficiency. It turns workweek tasks into a fun-filled game where your team will be challenged and rewarded for their contributions. Mini-games and sales challenges encourage collaboration and innovation and can improve your team’s confidence. 

There are also many benefits for their cognitive function and motor skills. At the end of the competition, reward your team for their contributions. This will create a sense of accomplishment and is a great way to promote repeat behaviors. 

Improve Collaboration

Are you struggling to make your team – feel like a team? Gamification is a powerful tool that can help you create a collaborative sales environment for your team members. Studies suggest that game elements make 87% of employees feel more connected. Games, leaderboards, and other game elements are invaluable tools to inspire collaboration and keep your team feeling connected. 

Ways to Use Gamification to Enhance Your Approach to Sales

There are many sales gamification benefits and business growth strategies your company can take advantage of. Once you invite these strategies to the workplace, you’ll need a sales gamification software tool like Spinify to track and plan your initiatives in one central area. 

Our sales gamification software can help you:

Plan Monthly Sales Competitions 

With Spinify, you can easily plan weekly, monthly, or annual sales competitions. We have a variety of game elements like leaderboards and progress bars you can use to keep individuals engaged with the games you have planned. This is a great way to ensure everyone stays on task and has the tools and resources to reach their goals. 

We recommend switching up the sales competitions regularly to ensure your team doesn’t get burned out or bored with the topic. This is a great way to level the playing field and give everyone a fighting chance to take home the win. 

Some popular sales topics you can use to inspire success include:

  • Track booked demos 
  • Track the number of prospecting calls and emails made
  • New business revenue 
  • Renewals or upsells 

Track Your Team’s Sales Analytics 

With access to your sales reps’ data and analytics at your fingertips, you can coach them towards success. Your sales leaders can find opportunities and challenges and provide constructive feedback.

You can also use our custom dashboards to develop creative games and competitions for your team. If you notice they are struggling with renewals or new business, you can easily plan new gamified initiatives to combat the decline in sales before it becomes an issue. 

Reward Your Team With a Prize Wheel Spin 

Prize wheels are an interactive game element to boost engagement and reward top performers. You can choose a title for your prize wheel, a template, and the players you want to participate. 

Once it’s ready, you can display it on the big screen and let the games begin! A prize wheel is a great way to reward your team for their hard work and to raise the stakes of the games and initiatives you have planned. 

Recognize Your Team’s Contributions With Custom Badges 

We have a variety of custom badges you can use to reward and recognize your team for their contributions. If you aren’t sure what badges you want to create, you can use Spinify Sidekick to generate new achievements. This is a great way to switch things up and make the experience more entertaining for your team. 

Visualize Success With Leaderboards and Progress Bars

Our leaderboards and progress bars are some of the most popular features we have to offer. With these game elements, you can put your data on display in the boardroom, breakroom, or all-hands meeting. Everyone on your team will have a better understanding of not only their progress but the entire team’s.

Our leaderboards and progress bars are fully customizable. We also have a variety of themes you can use to add a fun spin to the experience. Once they are set up, you can use them to improve conversion rates, enhance sales training, and revamp your sales coaching processes. 

Propel Your Business Towards Unprecedented Success With Spinify

Gamification is an invaluable tool that can help you scale your business in the right direction and improve your sales processes. With the right sales gamification software, you can inspire your team to take their professional skill set to the next level while experiencing the transformational effects gamification has on sales dynamics. 
Ready to start achieving remarkable results? Book a free demo today to learn more.

Sales Increase

Put those insights into practice.

Set your team up for success by improving their performance through gamification.

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