We spend the majority of our waking hours at work so it is quite natural for us to look at work based tools and see if we can use them more generally. We work with some real estate partners and as an industry sector they are trying to ensure people are healthy. So what if an activity based business process could be gamified to reward agents for walking or riding rather than driving between their property listings. Similarly what if you could gamify chores or homework or Ph.D. milestones and thesis writing.
At the end of the day we are all looking for ways to motivate people we know and change (in the nicest possible way) their activity based behaviors. We want them to do more of the desirable activities and less of the undesirable ones in order to be successful and maintain positive relationships that lead to the growth and betterment of the team. Engagement and motivation of all people is the key to a better workplace and a better society.