Spinify’s Definitive Guide to Achieving Success through Gamification

There are many ways to use gamification. Whether it’s engaging with students, employees, or consumers, these strategies have become a vital tool for increasing engagement and helping individuals retain more information. 

You likely interact with gamified apps, reward systems, and games daily – you just don’t know it. 

That’s the power of gamification. 

Once you’ve integrated it into everything you do, it becomes second nature to your team. Over the years, many businesses have used gamification to engage with their customers while keeping their employees productive and entertained during the workweek. 

To create sales success strategies, you must integrate gamification with your current tech stack and use game elements that appeal to your employees. 

We’re here to help you implement gamification into the workplace experience so you and your team can start experiencing the sales gamification benefits. 

Here’s everything you need to know. 

How to Implement Your Gamification Strategy

Gamification is the process of incorporating game elements into a non-game context. When building a gamification strategy with your team, you’ll want to focus on integrating highly engaging game mechanics into the workweek. Once integrated into the workplace, gamification can help deliver unparalleled results. 

In fact, a recent study suggested that, in some cases, sales performance gamification can help increase sales by over 90%. With a streamlined revenue system and a fine-tuned sales process, your team can experience unmatched benefits from a well-thought-out gamification strategy. You just need to put the time and effort into developing your approach. 

There are a few things you’ll need to keep in mind to ensure it’s successful. 

Here’s what you need to start boosting sales with gamification:

Choose The Right Game Elements

There are many different game elements to choose from. Each game element engages with your team in different ways. For example, progress bars are great tools to help your employees with their time management skills. When they clock in to start their day, they’ll know what to complete and how to restructure their workweek. 

Badges are motivation boosters that help keep team morale high and improve employee satisfaction. When your team receives recognition for completing a big project or closing a high-revenue deal, they’ll feel appreciated, recognized, and empowered. 

That’s just skimming the surface of the different elements you can include. Other game elements include:

• Mini-games and competitions 
• Rewards and incentives 
• Data dashboards 
• Sales Coaching

Many businesses find using a blend of a few different game elements to be beneficial. This way, you can keep everyone on your team engaged and appeal to their intrinsic and extrinsic motivation. 

Explain the Rules 

Whether it’s a leaderboard, mini-game, or a workweek celebration, open communication and transparency help you build a stronger connection with your team. It will also ensure your team engages with your gamification efforts. When you explain the rules and talk through the different aspects of the game elements you use, you can ensure everyone understands how it works.

To keep morale high and your team engaged with your gamification strategy, you’ll want to start the workweek on a high note. Celebrate the wins, the progress, and the challenges your team overcame. Discuss the rewards and incentives that your team has a chance to win that month. Get your team excited to start the workweek.

Set the Scene

For gamification to work, leadership needs to keep their team members motivated. They need to reference the game elements during all-hands meetings and use them to drive compelling discussions during 1:1s. If you plan a contest for the month but never reference it or keep it top of mind, your team will quickly forget that it’s going on. This will lead to low participation.

Instead, talk through your team’s progress during 1:1 meetings. This will help them personalize their approach to the sales process and find innovative ways to climb the leaderboard or complete their progress bar for the week. 

Switch Up Your Strategy

If your focus is only on revenue, sales, and numbers, your gamified initiatives will become redundant. This can also be discouraging for new employees or underperformers who are still trying to reach these revenue numbers. Every once in a while, consider focusing on the mundane tasks your team must complete. This can include:

• Cold Calls 
• Renewals 
• Follow-Ups 
• Emails Sent 
• Demos Booked 

Get creative, and don’t forget that not everything is about revenue. These tasks can be just as beneficial for your team to focus on. This is a great way to even the playing field and helps break the workweek into smaller tasks. 

Check-In With Your Team Regularly

Studies suggest that over 43% of highly engaged employees receive feedback from leadership at least once a week. Check-ins and weekly 1:1s are vital to keeping your team on task. With weekly check-ins, you can ensure nothing is standing in the way of their full potential. If there’s a flaw in their sales strategy or a challenge they can’t seem to overcome, you can find a solution before it impacts their performance. 

Without this 1:1 time, your team may struggle during the workweek, and you don’t even know it. To ensure these sessions are successful, you’ll want to use personalized data dashboards that showcase their sales data. This will help personalize the experience for your team, ensuring that the feedback you give them resonates. 

How Gamification Can… 

There are many ways to use gamification to enhance the workplace experience for your team. When deciding how to use gamification and game elements, you’ll want to take a step back and consider your goals for the workplace. Is your team struggling to reach their goals every month? Are they exhibiting signs of stress or burnout? Once you get to the root of the problem, you can start exploring different game elements that align with your needs. 

Here’s how:

Increase Engagement 

Gamification can increase employee participation and keep your team engaged with their daily tasks. Whether you provide them with a way to track their progress or plan mini-competitions throughout the year, these small gamified initiatives can make mundane tasks entertaining. So when your team goes to clock in to start their day, they’ll look forward to what they’ll accomplish rather than dread the idea of “work.” 

The best game elements for engagement:

• Leaderboards 
• Progress Bars 
• Mini Games and Competitions 
• Incentives or Rewards

Keep Your Team Motivated 

Motivation through gamification is powerful. In fact, did you know that 84% of employees who experienced a gamified training process are more motivated at work? If your team doesn’t feel motivated, it will start to show in the work they produce. You may notice exhibit signs of burnout, disinterest, or undesirable behaviour toward the workplace dynamic. Don’t worry – these feelings are normal and happen to the best of us. 

Whether it’s the holiday season, summer, or it’s the busiest time of the year, with gamification techniques, you can help your team adjust their outlook for the better. This newfound sales team motivation will push them to improve.

The best game elements for motivation:

• Mini Games 
• Rewards and Recognition 
• Sales Coaching 
• Personalized goals and data dashboards

Inspire Collaboration 

Team building is vital to building a thriving company culture. If there is a disconnect between coworkers or a lack of communication, it can impact the work they produce. With gamification, you can help your team build trust and improve communication. If your team feels well-connected, they’ll be more inspired to reach their goals and take on new challenges. You can also use gamification to engage your team in a group setting. Whether they go head to head or you break them up into groups for the upcoming sales competition you have planned. 

The best game elements for collaboration and team building:

• Mini Games 
• Rewards and Recognition 
• Leaderboards

Foster Healthy Competition 

There’s nothing wrong with a little friendly competition! Friendly competition is a fun way to help your team achieve their goals and objectives. It inspires your team to approach everyday tasks with a competitive spirit. This is a great way to keep your team entertained. Friendly competition can provide your team with a motivation boost and help improve their approach to daily tasks that are on their plate.

The best game elements for healthy competition:

• Mini Games 
• Progress Bars 
• Leaderboards

Increase Productivity and Efficiency 

Lastly, gamification can provide a significant productivity and efficiency boost. There are many ways you can use gamification to increase productivity, whether you use rewards, games, or leaderboards. Everyone has different motivation factors. If your goal is to increase productivity, you may need to play with a few game elements to find what works for your team. 

The best game elements for productivity:

• Leaderboards 
• Progress Bars
• Mini-Games 
• Sales Coaching

Set Your Team Up For Success With Spinify

Gamification is an invaluable tactic your company can benefit from. Whether enhancing sales engagement or inspiring friendly competition, Spinify has everything you need to take the workplace dynamic to the next level. 

Spinify is a sales gamification platform that can seamlessly integrate with your current tech stack. We also have a suite of gamified sales solutions your management can use for sales coaching and to gamify your 1:1s. 

We understand your sales rep’s pain points and want to help you enhance your sales activities with the power of sales engagement strategies. 
Experience the power of Gamification and Spinify with a Product Tour today.