BLOG / The Science of Motivation: Applying Evidence-Based Strategies in the Workplace

The Science of Motivation: Applying Evidence-Based Strategies in the Workplace

August 25, 2023

Do you want to know the secret to motivate your team? It’s keeping them engaged with every aspect of their day-to-day life. Whether that’s making sales calls, sending emails, or booking demos. If your team feels entertained with every part of their job, it will start to show in the work they produce. 

While this may seem simple enough, building a highly motivated team takes time, dedication, and a well-thought-out strategy. As a leader, you’ll need to take a strategic approach to the workplace experience and find innovative ways to engage with your team and keep them on task throughout the workweek. 

We’re here to walk you through the power of sales gamification strategies and show you innovative ways to take advantage of these motivation strategies to inspire teamwork.

Let’s dive in.

The Benefits of Highly Engaged Employees

When your team is engaged during their 9-5 – it starts to show in everything they do. Engaged employees are excited to take on the workweek and aren’t afraid to take on new tasks or projects. They look at everything as an opportunity and feel united with their co-workers. 

When you focus on building a team that is engaged and effectively communicates with one another, you can also look forward to the following:

  • Increased Participation: With the right strategy, you can effectively combat midweek burnout and inspire your team to participate more often. Whether it’s with mini-games, company socials, or their workweek tasks – there’s an opportunity at every corner.
  • Improved Company Morale: If your team is engaged with their co-workers and work week tasks, they are less likely to look for new opportunities. This can improve turnover and keep your company morale high. 
  • Higher Productivity and Efficiency: Highly engaged workforces are more productive and efficient with their time – which can positively impact your bottle line and boost your revenue over time.
  • Better Company Culture: If your team is engaged with workweek tasks, meetings, and everything in between – you’ll notice they work better together. This will help improve your company culture and get you one step closer to creating the close-knit team you aspire to have. 

The Power of Sales Gamification

The numbers don’t lie – one of the most effective strategies you can use to inspire your team is sales gamification. Sales gamification helps your company restructure the workweek experience to meet the needs of your team. 

If you aren’t familiar with this strategy, h ere’s the rundown.

Gamification is the process of implementing game elements into non-game settings. You can motivate your team and keep them engaged with their workweek tasks with the right game elements.

However, to see success with gamification, you must stay innovative and find what works best for your team. Whether it’s setting up a leaderboard in the office or hosting sales competitions every quarter – consistency is key to keeping your team motivated and inspired throughout the workweek. 

Five Data-Driven Strategies to Use in the Workplace

Ready to find success with gamification? Here are five tactics to consider and data to show that you can find success with gamification to improve sales performance.

1. Using Data to Drive Personalized Sales Coaching Conversations

Using your team’s data allows you to take a more personalized approach to the workplace experience. Since every employee on your team has different strengths, weaknesses, and experience – it’s unfair to treat their goals the same way. With data, you can develop a data-driven plan to help them achieve their goals in the workplace. 

In today’s digital age, personalized experiences are more than just a “strategy.” They are a must-have if you want to see results. In fact, according to a study by Twilio Segment, 3 out of 4 business leaders believe personalization is critical to success in the workplace. 

Leaders in the workplace can use data and other insights to fuel your sales coaching discussions. With dashboards and sales gamification software, you can explore this data in real time and always have a pulse on your team’s challenges, setbacks, and places for improvement. In the end, your team will feel motivated to take on new tasks and inspired to reach and exceed their goals. 

2. The Power of Gamification Sales Software

If you think your team can successfully implement a gamification strategy without the right software , you will fall behind in the trends. 

We live in a world where automation tools, AI-driven software, and sales gamification tools are invaluable tools your team can leverage to improve productivity and workplace efficiency. While these tools come at a price, the value they can add to your workplace far outweighs the initial or monthly investment. In fact, roughly 57% of organizations use automation tools to improve employee productivity and performance. 

With platforms like Spinify, you can:

  • Automate your gamification initiatives 
  • Stay innovative and come to the table with new ways to engage with your team
  • Track your team’s success in real-time
  • Automate your rewards and implement positive reinforcement to ensure employees are always engaged
  • Gain access to data and insights into your team member’s success

You’ll never get these benefits from tasking someone on your team with maintaining your gamification strategy. Using software and other automation tools in the workplace will motivate your team and set them on the path toward success. 

3. Using Competitions and Games to Unify Your Team

Who said work can’t be fun? When you invite healthy competition into the workplace, you can engage with your team and keep them productive during the hours of 9-5. In a recent survey done by Ragan Communications, over 80% of survey respondents believe healthy competition in work is beneficial. Plus, over 82% of respondents believe they are engaging in healthy competition with a co-worker, so why not help facilitate the rivalry with pre-planned sales games and competitions?

With a gamification strategy, you can incorporate games, quizzes, and challenges into the workplace. For example, let’s say you’re using gamification to motivate your sales team. You could divide your employees into groups and have them battle it out to see who can book the most demos in a time period. 

This will spark authentic conversations among team members and help your team feel more like a team. They’ll feel closer as a team and inspired by their success. 

4. Effectively Using Rewards to Increase Productivity 

Let an incentive program fuel your team’s motivation, and push them to improve professionally. When implemented correctly, rewards and incentives are powerful game changers that can improve efficiency and productivity. 

However, they need to be done right and ethically. Your employees should always keep their eyes on the prize and feel inspired to grow professionally. They shouldn’t cut corners or feel like they must hurry through projects to take home a win. 

Here are some tips to help you achieve this:

  • Set clear goals and expectations
  • Personalize everyone’s goals
  • Choose a content or game that has an even playing field
  • Celebrate every win, no matter how small
  • Recognize top performers, most improved, and other “wins’ you can think of

In a study done by Gallup in 2022, rewards and incentives make workers four times more likely to be engaged during their workweek. With a plan and gamification best practices, you can use these rewards to motivate your team and keep them engaged throughout the workweek. 

5. Using Recognition to Celebrate Progress and Achievements

Your team wants to feel recognized for their contributions. In fact, 80% of employees that feel recognized are more engaged with their workday. As a business, you’ll want to find innovative ways to recognize your team for their progress, achievements, and accomplishments. 

However, this is sometimes easier said than done. Whether it’s summertime or your busy season, accomplishments can slip through the cracks, leading to higher turnover and less workplace engagement. With sales gamification software like Spinify, you can automate your recognition efforts and ensure every team member receives a badge the minute they accomplish something. This will help you keep your team happy and take one more project off your plate. 

Get More From Your Workweek With Spinify

Don’t just take it from us – there is data behind the power of gamification. If you want to keep your team engaged and set them up for success, you need to start looking for innovative ways to keep them engaged.

With Spinify, you can automate your gamification initiatives and gamify every aspect of your workweek. With our platform, you can implement several gamification strategies, maximizing the benefits and keeping your team engaged with every part of the workweek. 

To learn more, book a free demo today. 

Put those insights into practice.

Set your team up for success by improving their performance through gamification.

Back to blog