Use Case for Growing a B2B Business

Punch! + Spinify

In August, 2017, Punch! Director, Annetta Snider was looking for a way to replace the whiteboards in her office environment.  Punch! are B2B lead generation & ABM specialists.

They are experts in creating, nurturing and developing business opportunities; from the moment a client first hears your name right through to the point of sale. They are based in Surrey, UK.

Early research by Annetta resulted in her reaching out to Spinify. She was looking for a solution that could offer the visualization of people, projects and rewards all in one place, and she felt Spinify may provide a good fit.

She saw that Spinify provided a more dynamic interactive solution to her current whiteboards which were grubby with constant writing  and erasing. In addition, the whiteboard did not fit in with their glossy stylish vibe in the office!

How Punch! Projects are Tracked

The current system of tracking results didn’t meet the Punch! requirement for consistent performance information.  Their requirement included a system that would automatically update across both staff and client projects. The management team needed to know at any given time how projects were performing and whether targets were being met and in addition how staff were contributing to these projects.

Annetta was keen to introduce a better rewards incentive scheme for her staff, as well as transparency of performance. Managers wanted to motivate the team in an empowering and positive way to ensure growth at personal and professional levels. For this reason, Annetta chose to customize her leaderboards by showing only the top 10 Performers for example or only showing people with a score above zero.

Punch! prides itself on its innovative nature and like to apply innovation and creativity across everything they do. Spinify helped them extend their innovative approach to all aspects of staff performance.

How Punch! People are Tracked

Punch! Management were looking for a way to monitor staff learning as well as promote appropriate life balance and a healthy lifestyle within the workplace. Their current system was not stepping up to their expectations. They saw that Spinify could deliver what they wanted.

They came up with the idea of Punch! Points which are allocated for activities such as:

  1. Class based or online learning activities
  2. Yoga
  3. Working out
  4. Achieving Results.

And can be exchanged for real life rewards such as movie tickets (400 points) or a dinner out (2000 points). They use the Spinify gamification to its fullest extent in encouraging a healthily competitive work environment with staff striving to achieve new Badges and Tier levels.

Personalized Avatar

Punch! Director personalized Avatar

The Results  

Punch! Have seen a definite uplift in activity levels.  

As a marketing company, image is very important to Punch. For example – rather than a selfie or an avatar for the Persona of each staff member, Hannah drew a portrait for everyone (the ultimate personalization).

One of the first requests Annetta had was could she upload custom backgrounds for leaderboards and messages. Spinify responded quickly with a Yes we can build that for you.  

When customers come to the Punch! Office they are impressed with the leaderboards and the fact that management take project progress seriously. Annetta tells Spinify that all visitors to the company are very impressed with Spinify, from the way the motivational quote changes each day, to the ability to see how well a team member is performing. She even tells us Spinify has helped Punch! win new business!   

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About the Author:

Matt Bullock
Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.