What Makes a Good Sales Dashboard?

Sales dashboards can motivate your employees, improve your performance and boost your revenue, but how do you know when a sales dashboard is the right one for your team?

In this article, we’re going to cover all the things a good sales dashboard should have to help you make the best choice.

Let’s take a look!

1. A Good Sales Dashboard Lets You Monitor Performance Easily

2008 was the year for clunky technological solutions. 2019 is not.

That’s why you’ll recognize a good sales dashboard by its simplicity before anything else.

There are dashboards which are robust and you need a team of 10 IT experts to set them up for what you and your team need.

While this can be a good solution for when you first start using a sales dashboard, it won’t be sustainable in the long run.

A good sales dashboard has to be complex and capable of allowing you to centralize your data. However, you shouldn’t have to compromise functionality for usability.

The main benefit of using a sales dashboard like Spinify is monitoring your sales performance.

A good sales dashboard will let you track macro KPIs such as:

  • Sales target
  • Sales growth
  • Opportunities
  • Deals in the pipeline
  • Leads
  • Lead conversion rate
  • Product performance
  • Region performance
  • Lead to quote, and quote to close rates
  • Average purchase value
  • Customer acquisition cost

These metrics will let you visualize your general sales performance at a glance.

However, sales dashboards can also help you visualize individual representative performance by tracking KPIs such as:

  • Sales won
  • Sales lost
  • Win/loss rate
  • Activity score
  • Conversion rate
  • New leads
  • Sales

Additionally, a good sales dashboard will also show you the patterns and trends you may not have noticed, as well as give you the ability to compare values and performance.

This way, you’ll have centralized your data and you’ll have all the information you need in one place.

The fewer clicks you need to get the results, the better.

2. A Good Sales Dashboard Is Timely and Relevant

If you looked up sales dashboards and came to this article, you’re probably aware that sales and performance reports aren’t going to cut it.

They come only after the work is done, you can’t change the results, and they’re a drag to go over.

So if you pick a sales dashboard that has similar functionality and you have to wait a while to see your (team’s) results – then you might as well stick to reports.

Conversely, a good sales dashboard shows you the results you need when you need them.

You can pull all the necessary results and track metrics you’ve established are important.

In addition to that, you can use a good sales dashboard for a variety of things; from managerial performance reviews and decision-making to employee engagement and coaching.

A good sales dashboard has to be one solution for all of your problems without using the one-size-fits-all
approach.

Great dashboards like Spinify even pull real-time data on the things you care about.

3. A Good Sales Dashboard Is Flexible

Never forget that your sales tools should be serving you and your team, not the other way around.

A good sales dashboard adapts to the natural way you and your team work. 

It lets you maintain your established workflow without forcing you to change the way you work just so you could use the tool.

For example, a common problem with bad sales dashboards is that they’re not seamlessly integrated with other tools you’re using.

So if you use Slack for communication, your reps have to constantly switch tabs to communicate with one another.

The same goes for getting customer data from CRM systems, or information from G-Suite.

In fact, the problem is so common that on average, employees waste as much as 2.5 hours every day just finding the information they need to do their jobs.

You can bet that sales performance suffers as a result.

A good sales dashboard integrates with the tools you already use to help you centralize all of your sales data. It
saves you and your team time – and money.

If you want to discuss results on Slack, you can pull up data from a sales dashboard like Spinify in the app – without having to switch tabs.

4. A Good Sales Dashboard Engages and Motivates Your Sales Reps

High turnover is incredibly expensive.

Only the costs of replacing an employee can be as much as $300,000, and not to mention all the lost opportunities that translate to lost revenue.

When you consider the fact that sales has one of the highest turnover rates, it becomes pretty clear that you have to devise a solution to avoid leaking money.

Now, the common cause of high sales turnover is lack of job engagement.

Sales reps don’t feel motivated, they’re not satisfied with their jobs, and there’s nothing making them want to show up and perform day in and day out.

A good sales dashboard can help you motivate your sales reps and as a result, reduce your turnover and improve your productivity.

A sales dashboard like Spinify uses the principles of gamification to engage your sales reps:

  • Reps compete with the help of leaderboards
  • Reps can monitor their individual performance
  • Reps are rewarded for achievements
  • Spinify improves company culture by reinforcing positive behavior

Soon enough, you’ll see how much the energy levels in your sales team rise.

You might as well start saying goodbye to turnover and disengagement right now!

5. A Good Sales Dashboard Makes Your Job Easier

Finally, a good sales dashboard isn’t just good for tracking metrics and motivating employees.

It helps you do your job easier without worrying about trivialities.

You’ll be able to focus on what really matters: people and results.

When you can see the data you need to make better decisions, you don’t have to worry about strategies and results.

You’ll be able to gauge everything you need to make data-driven decisions in a good sales dashboard like Spinify, and your reps will love you for it! 

Are you ready to boost your performance?

Book a Spinify Demo

By |2019-10-15T16:51:01+00:00October 15th, 2019|Sales Performance|Comments Off on What Makes a Good Sales Dashboard?

About the Author:

Matt Bullock
Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.