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Recruitment, Automation, and Gamification

January 15, 2021

Are you thinking of automating your recruitment model? Or perhaps gamifying it? Because if so, you’re making a great decision because these strategies can completely transform your business. However, there are a few things you need to know about recruitment before starting.

Firstly, the recruitment industry is extremely data centric. Any and all decisions made are based on numbers and statistical analysis reports, which means that your business will suffer if there are any errors in the numbers or inability to respond to results.

Secondly, any company depends on its recruitment model to get good employees. And since the quality of employees determines the quality of a business, having the best recruitment drive is vital.

In this article, we’re going to discuss the automation and gamification of recruitment. By the end, you’ll be an expert on how to implement the strategies in your business model.


There are many manual, labor-intensive jobs in recruitment. These jobs are necessary but repetitive and boring.

For example, data collection is a tedious and time-consuming task. And with people in charge of these processes, it is quite likely that even the most motivated workers will get tired and make errors.

Errors in recruitment data can prove fatal to any business because policy changes will be based on the wrong data. Automation ensures the data is always accurate and complete. There won’t be any room for human error, and you’ll be able to make the best decisions for your business.

And that’s just one of the many benefits that automation brings you. Another vital benefit is time optimization. Setting up recruitment systems takes a lot of time, and if you don’t automate, your workers will spend more time collecting data than analyzing it and acting on it.

Labor and time are finite resources, and you shouldn’t be wasting them unnecessarily. Tasks like returning emails and taking calls can be automated very easily; avoiding automation will only harm you.

Also, you can make access to information more straightforward than ever before. Set up a database and help your employees understand the numbers. Automated databases are easier to navigate than those made manually. And now, you can add them to your business model too.


Gamification is an age-old strategy of motivating people to do specific tasks by offering rewards for completion. It works off the basic principles of positive reinforcement and is used around the globe. If you choose to add it to your recruitment model, you’ll see an increase in productivity.

But there are countless ways to integrate gamification into any workspace. How do you figure out what gamification features will help you? The easiest way is to work with a company like Spinify. We have a lot of experience in assisting businesses gamify and we know what works.

This experience has taught us that the two best features for recruitment models are celebrating achievements and setting up leaderboards.

Celebrate your employee’s achievement using memes, messages, songs, and other ideas. Anything you deem appropriate works as long as you do it consistently. The best celebrations are customized to your workers and the milestone being met.

Automating these celebrations is also recommended. You won’t have to continually keep track of your employees’ progress or worry about forgetting to celebrate a milestone. Achievements will be celebrated automatically, and your workers will feel appreciated!

The second great feature is leaderboards. Run them on KPIs, and you’ll see a marked shift in workplace productivity. Being competitive is human nature, and leaderboards use this nature to encourage people to work harder and smarter.

Set up competitions and rankings awarding points for meeting certain milestones. For example, going over 15 job applications can give 5 points, and interviewing an applicant can give 1 point. Display the progress, and your workers will fight to prove themselves.

Integrating with Bullhorn

Spinify cares about your business and wants you to succeed. Work with us, and we’ll help you rekindle your employee’s motivation to thrive with Bullhorn. How do we do it? We use tried and tested gamification features like leaderboards to motivate your workers and create healthy competition.

If you want to integrate Bullhorn into your Spinify account, all you have to do is follow a few steps. First, go to Bullhorn’s customer support page and ask for AP1 credentials. Then make your way to Spinify, look in as an admin, and go to “Integrations” under “Settings.”

Here you’ll see the Bullhorn card. Click on it and type in your username and password. Once you do this, you’ll be able to get started on gamifying your recruitment and watch your workplace transform.


Automating and gamifying recruitment will help you build a successful business. And with Spinify, you can ensure you’re getting the most out of both strategies. Use customizable achievement medals to appreciate your employees and their dedication to your company. The best part? You can automate these celebrations.

Other things you can and should automate include redundant and yet necessary recruitment tasks like taking calls and responding to emails. Contact Spinify and get started on all of this today.

Put those insights into practice.

Set your team up for success by improving their performance through gamification.

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