In today’s tech-savvy world where entire businesses are run online, or with the help of online software, it is important to stay up to date with the latest technology. Salesforce, Gamification, CRM are all essential concepts for businesses to penetrate and flourish in the online market.
However, despite their usefulness and popularity, many people are still unaware of their functions. If you are looking to incorporate these systems into your company: or simply expand your knowledge about these great tools, this article is the right read for you.
What is CRM?
Customer relations are an integral part of every company. Without appropriate policies and strategies set in place to manage the various aspects of customer relations, a company simply cannot grow to its maximum potential. Different companies use different strategies and tools for managing their customer relationships.
However, the availability of new technology has forced companies to evolve, and most businesses now use well-built and robust Customer Relationship Management systems for this purpose.
Companies employ Customer Relationship Management or CRM tools for managing and improving their relationships with potential customers. These tools are highly efficient and can help improve the overall running of the company’s affairs, streamline many of their otherwise tedious processes, facilitate business interactions, increase productivity, and have a measurable impact on profitability.
A complete CRM solution is a valuable tool for businesses as it conveniently caters to some of the most integral functions of a company. Not only do CRM systems help in the management of a company’s existing clients, but they also help manage individual people in all spheres of the company’s interactions. This also includes suppliers, buyers, users of certain services, and even colleagues. Productivity and management of sales and contact all fall under the umbrella of CRM services.
CRM systems simplify the interactions companies have with their clients, gather useful information that can be analyzed to find trends, and monitor the activities and growth of the company. It goes without saying that clients are a company’s most valuable asset, and it is imperative for companies to monitor and analyze the data collected from them.
However, this data is often collected from various streams, such as social media, marketing, sales, and direct interaction with customers. Having a tool that can easily standardize this data and give instant and easy-to-understand results that the company can utilize will help the company gauge its own position in the market and plan new improvement methods.
CRM tools are also a great way to monitor how effective new strategies are in customer relationship management or to see where they are lacking and how they can be improved. All essential functions for a company to grow exponentially without directly figuring out and dealing with the nitty-gritty details of manual customer relationship management.
What is Salesforce?
Now that you know more about CRM and how it can benefit your company, let us talk about one of the best CRM platforms currently in the market, Salesforce.
Salesforce is a Customer Relationship Management platform that has consistently proven to improve a company’s interactions with their customers and customer management. It is one of the most integrated and powerful CRM systems connecting numerous applications to give companies a 360-degree complete customer management package.
The simple yet powerful systems behind Salesforce make it one of the most well-recognized software companies globally. With over 150,000 companies using Salesforce software, the company continues to be a global leader in the tech industry.
Tech giants such as Google, Twitter, Facebook, and Amazon all use the solutions offered by Salesforce to manage their companies. Thanks to Salesforce, Processes that would otherwise cost thousands of dollars and utilize time and resources can now be completed conveniently in a fraction of the cost and time.
Salesforce is a one-stop solution for all your company’s CRM needs as it intelligently integrates all of a company’s core processes and teams, such as marketing, sales, IT, services, and commerce. Considering this was all done manually at one time, there were numerous chances of errors, inefficiencies, and inconsistencies.
Businesses would spend more time sorting out customer relationship management issues and less on actually running the business well. All of these issues are diligently addressed by the standardized and streamlined CRM solutions of Salesforce.
By providing custom solutions to company’s so that they can manage their customers well, Salesforce helps companies focus on other operations. By having one of their core processes managed by one of the most trusted software, companies have the luxury to expand their business into new directions.
Whether that is expanding into new markets, reopening business, or simply focusing on improving various internal functions, companies using Salesforce have the time and money to do it all.
Why is Salesforce good for your company?
As mentioned before, Salesforce is one of the biggest and most trusted CRM systems platforms. Its quick rise to success is not surprising considering the many resources it offers and the powerfully integrated systems it has under one umbrella.
However, if you are still unsure of how Salesforce could add value to your company, then here are a few of its well-known benefits:
· Personalized Marketing
Salesforce uses customer data from your company to help you come up with customized solutions for marketing. This data can be leveraged from numerous sources, analyzed, and then utilized to create personalized, specific, and targeted messages with triggers for customers based on their actions.
· Increase Customer Retention and Number
Whether it is attracting new customers or retaining old ones, a company must be actively involved in understanding what exactly it is that their clients want. By offering advice to customers, catering to their concerns, and providing effective solutions, companies can help engage customers and retain them.
Furthermore, Salesforce helps to eliminate unnecessary and repetitive tasks that may hinder CRM progress by automating them. This not only boosts productivity and sales but also helps increase revenue.
· Standardizing Processes
Some of the most critical tasks at a company are often also the most repetitive and tedious. For this reason, streamlining and automating various operational processes can save the company time, money, and resources.
Not to mention how this can drastically reduce chances of errors as well. Salesforce allows standardization of departments through artificial intelligence and by creating reusable and convenient low-code tools.
· Improve Company Commerce
No matter what type of services or products you are offering to your clients, if they do not have a smooth buying experience, chances are they will not return. Salesforce can help you create a seamless and personalized shopping experience for your company through its superior artificial intelligence.
To streamline this process, Salesforce allows you to connect various departments and simplify Business-to-Business (B2B) and Business-to-Consumer (B2C) transactions by unifying them. This way, you can create a consistent and straightforward shopping experience while continuously improving your company’s commerce with Salesforce’s innovative solutions.
· Improve Customer Support
Customer Support is one of the most important ways to remove customer grievances and improve your company’s image. Companies need robust and easy-to-access customer support channels for their clients.
Salesforce helps companies respond to issues faster, unify the numerous channels for customer support and manage all of these channels from a single view, instantly improving the interaction between clients and the company.
What is Salesforce Gamification?
Salesforce undoubtedly has numerous wonderful features. Since it is easily customizable, you can get the right kind of solution for your company no matter what your primary concern. One of the newer features of the extensive world of Salesforce systems is Salesforce Gamification.
Gamification is a feature that allows you to add various rewards activities, point scoring, competitions, contests, and more. Such activities provide motivation for sales, highlight practices that will boost sales and enhance customer engagement.
Gamification is a new way to add an element of fun to an otherwise dreary sales experience and has been a popular feature with many companies. Sales teams are primarily focused on achieving targets and pay less attention to performance and new ways of meeting their goals.
Not only can gamification help boost sales and help motivate teams, but it can also provide an out-of-the-box experience for everyone that interacts with the company. Employees can measure their own progress and assess areas that need improvement, while it is a lot easier for employers to measure performance as well.
Gamification can also be used for customers and can help boost customer engagement and sales through various rewards programs and game-like features. This feature has been adopted by companies and has shown high rates of success in growing revenue.
Salesforce has been a game-changer in the world of CRM systems. Catering to both small and large companies through customizable tools, the software company provides unique and effective solutions for a number of issues.
Salesforce has innovative new systems under its umbrella, and one of these happens to be gamification. A relatively new feature that improves sales enhances customer engagement and boosts performance by turning a drab commerce experience into an enjoyable affair.