Spinify’s Best Practices for Motivating Your Sales Team

For most companies, the sales team is the driving force for revenue. They are the ones that are in charge of bringing in new business and maintaining positive relationships with current customers. 

Without a motivated sales team, you couldn’t grow your business successfully. Who’s going to connect with your customers? Who will reach out to prospects, book demos, or build sales presentations for enterprise clients? The work they do for you is essential to the workplace.

As a business, it pays to provide your team with the resources and motivation they need to reach and exceed their goals. At Spinify, we’re passionate about helping companies engage with their sales team in an interactive format. With our gamification tool, you can find innovative ways to motivate your sales team to go above and beyond during 9-5.

We’re here to walk you through 11 of our best practices for motivating sales reps so you make meaningful changes in the workplace that positively impact your bottom line. 

Here are 11 sales gamification best practices:

1. Set Attainable Sales Goals 

When keeping your sales team aligned on their long-term and short-term goals, always come to the table with realistic expectations. If your goals are unattainable, it can discourage your team and leave them feeling like they aren’t capable of success. 

When working with sales reps, you should consider helping your team set goals that align with their experience, how long they’ve been with your company, and their sales data. Their data will provide meaningful insight into their potential and help you create a road map for their success. 

You’ll also want to use the SMART goals method. SMART stands for specific, measurable, actionable, relevant, and timely. With this structure, you can help your team visualize their own success.

2. Company Culture Comes First

A great way to motivate your team is to build a company culture that thrives on success, open communication, and collaboration. When your sales reps feel connected with their coworkers, it keeps morale high and improves communication across all departments. 

There are many ways to improve company culture. Whether planning more social events or hosting more team-building activities – these small efforts can make a world of difference. 

However, it’s important to remember that company culture takes time to build. 

As a leader in the workplace, you’ll want to consider how you can improve the company culture one step at a time. Are you providing your team members with time to connect and bond? Is there a positive work-life balance? Does your team feel comfortable collaborating, sharing ideas, and working together? 

If you aren’t sure how to answer these questions, here are some tips for evaluating your current company culture and looking for opportunities.

• Send out an anonymous survey to your team
• Schedule one on ones with each team member
• Focus on your company’s mission and values
• Recognize, reward, and incentive team members 

3. Focus on Personalization

Each sales rep is different. Your one-on-one meetings with an employee at your company for four years wouldn’t be the same as your meetings with a new hire. For that reason, everything you do requires a personalized approach. 

Personalization helps your team visualize their success and keeps them engaged with their goals. With a more personalized approach to the sales process, you can help your team members envision their success and help them create a tailored game plan for making more calls, booking more demos, or simply sending more emails. 

4. Capitalize on Gamification 

Gamification is the process of incorporating game elements in a non-game setting. With gamification, you can turn every day work week tasks into fun and exciting experiences for your entire sales team. A sales gamification strategy is a powerful tool your company can use to improve the workplace experience for sales reps and encourage them to boost their sales every week, month, or year. 

When your team gets ready to clock in to start their day, they’ll be excited to take on new tasks or to go out in the field to connect with new customers. They’ll look forward to checking in on the sales leaderboard app or seeing what badges they earned that week. These game elements turn workday tasks into a video – boosting serotonin every time they succeed. 

A recent study showed that gamification helped to increase productivity by over 90%. If you want to increase productivity and gamify the workplace experience for your team, the best gamification tool is Spinify. Spinify is designed to motivate your sales team with leaderboards, progress bars, badges, and more. It’s an invaluable tool that has the power to enhance the workplace dynamic and keep team morale at an all-time high. 

5. Offer Rewards and Incentives

Rewards and incentives push your team members to go above and beyond. Whether it’s a cash prize, a vacation, or a gift card – these small rewards are rep motivation tools you can use to increase sales and workplace productivity and keep your team on task.

Rewards and recognition also improve the overall workplace experience. If your team feels recognized for their contributions, they are more likely to take their work seriously.

Here are a few rewards and incentives to consider:

• Tickets to a sporting event or concert
• A cash prize
• Fine-Dining experience 
• Spa day or spa treatment 
• Additional PTO

6. Consider Sales Coaching 

 If you want to motivate your sales team, you’ll need to go beyond check-ins and meetings. Sales coaching is a tool sales managers can use to understand each sales rep’s challenges, opportunities, and pn points. These moments allow you to provide meaningful performance feedback to your top performers and coach poor performers through the struggles they may be facing throughout the workweek. 

At Spinify, we offer innovative coaching tools that provide real-time data and insight into your team’s sales performance. You can then use this data to structure your coaching sessions. 

7. Help Your Team Visualize Their Success 

Visualization is crucial in driving your team toward success and helping them with goal tracking. If your team can see how close they are to exceeding their goals for the month or quarter, it will push them closer to achieving their goals. Gamification tools like progress bars and leaderboards are game elements that help your team visualize their success and are an interactive approach to KPI tracking.

These game elements are there to guide your team through their workweek. If each sales rep knows where they currently are with their goals and how close they are to reaching them, they can restructure their workweek to meet the needs of their goals and visual KPIs.

8. Inspire Friendly Competition 

Friendly competition and sales games keep your team engaged with the now. It motivates your team to go above and beyond throughout the work week. 

Mini-games and competitions can also help make the workweek fun and engaging. Every time your team clocks in to start their workweek, they’ll feel motivated to take on the day, knowing that they might be the ones that land in the first place. 

At Spinify, we’ve recently launched a new tool called Spinify Sidekick. This is an AI-driven tool that your team can use to stay motivated with custom competitions. 

Our tool provides suggestions based on your industry and goals, speeding up the competition creation process and turning the workweek into a fun-filled experience. 

9. Improve Your Onboarding Process 

The onboarding process is vital to your new hire’s future success. Studies suggest that companies with a standard onboarding process experience 50% greater new-hire productivity. 

High-level productivity can fuel motivation and help your team gain the confidence to tackle tasks and take on new projects. Companies can keep new hires motivated with their new opportunity by finding ways to improve the onboarding process for their team members. 

10. Don’t Forget About Recognition

Staff recognition is just as important as rewards and incentives. It reminds your team members that their contributions don’t go unnoticed. Whether you’re celebrating a milestone, a big deal that just closed, or the winners of a recent sales competition – taking the time to recognize your team will dramatically improve the workplace experience for the better. 

As a leader in the workplace, you already have a ton on your plate. The last thing you want to add is incorporating more achievement celebrations. With Spinify Sidekick, you can automate your recognition to ensure your team’s milestones and accomplishments are recognized. 

11. Focus on Team Building 

Team build is essential to creating a thriving company culture. Planning events, happy hours, town hall meetings, and games are all great ways to help your team bond and grow closer together. 

Consider scheduling monthly team-building activities so your team is always engaged and feels connected with their coworkers. These small activities are tools you can use to keep morale high and improve the workplace experience. 

12. Use Gamification Motivate and Inspire 

Gamification is an invaluable tool that can help your team fight off the midday slump or end-of-the-year slowdown. When you invite your sales team to reenvision their workweek and take a gamified approach to everyday tasks, it will influence their perspective and outlook on the workweek.  

When using gamification to motivate employees, remember to stay positive. Your team will feed off your energy – so if you’re excited about the progress bars, mini-competitions, and leaderboards, they will be too!

Motivate Your Sales Team With Spinify

At Spinify, we’re passionate about helping companies leverage gamification to motivate their sales team. Our gamification platform is designed to be a must-have tool your team can use to stay on top of their everyday tasks and create game plans to reach their goals. 
Book a demo today to learn more about our sales gamification software.