3 Ideas to Drive Sales Gamification

To put in layman’s terms, gamification is the process of adding game-like elements into non-game activities. Gamification is a simple and efficient process for increasing interaction, visibility, and recreation. The ‘fun’ element in the gamifying an otherwise boring process helps your employees and customers engage better with the process they’re involved in – and have a good time along the way. 

Sales gamification is the process of motivating your sales reps to adopt revenue-generating habits through the use of interactive games. Gamifying your sales process has several advantages – positive reinforcement almost always works.

Here are 3 ways to drive sales gamification in your company.

Drive Engagement with a TV for Better Visibility

A regular sales floor can be a dull place to be in – and even more boring place to work in. Driving motivation stems from passion and passion comes from excitement. How can your sales reps find the energy to push products all day if they aren’t excited about doing it? A lively and interactive sales area can work wonders. You’ll notice your work culture change, employees are livelier, and the best talent in all your teams tend to stay longer.

A sales TV that occupies the focus of the sales floor is one of the best ways to cheer your best performers on. Displaying KPIs, real-stone milestone wins, target achievements, bonuses, incentives, and other personalized data on an LCD or LED screen can really shake things up. You’ll notice that regular contests and recognitions to top performers is a great way to boost your whole team’s engagement and awareness as a whole. Reps get more competitive (it’s important to promote healthy competition) and more interested in how others are performing. If you manage to promote a healthy environment of friendly jousting, it can even help your reps develop close personal relationships, which can result in higher employee retention. 

Nobody wants to sit and sift through extensive email reports – a flashy screen that plays quirky music when targets are hit is much more likely to get positive attention across all levels. 

 Celebrate Milestones Accomplishments

Money feels great, nobody’s going to disagree. The whole point of focusing on building a deadly sales team is to generate revenues and in turn, produce profits – all the requirements of building a successful business revolves around the big green. While bonuses based on performance on the weekly, monthly, and quarterly draws are enticing, the real value comes when you show your reps the human side of it all. Cordial functioning and positive behavior can be gleaned by giving the best performers recognition. Celebrating their milestones (sales targets, time at the company, etc.) and other accomplishments along with their peers give employees a sense of belonging. Morale and a sense of accomplishment can be brought about publicly acknowledging the efforts and innovations brought to the table by the team member. 

To maintain a sense of mystery, you could routinely switch up your rewards. Cash bonuses aside, you can try doling out vacation tickets, spa days/ massage coupons, restaurant offers, game or concert tickets, etc. If you know the winner beforehand, you could even personalize the reward to show your reps that you’re paying close attention to their work and results. Every team member is going to feel motivated to contribute their best when they see their peers getting rewarded and recognized for their efforts. 

 Random prizes and Sales Tournaments 

If you’ve been paying any attention to the gamification trend, this one should be a no-brainer. Random prizes for best performers on a daily, weekly, monthly basis can really get those sales juices running. You could get creative with it, and also reward the rep trying the hardest as well. Even if their outcome isn’t as good as the top performer, try to zero in on other contributing factors as well. Take into account the number of hours worked, the number of leads followed up, the kind of data collected, etc. While rewarding the top performer can boost morale, rewarding the hardest worker can spur the whole team’s motivation to go the extra mile. You could also set up sales tournaments that work on an elimination basis. You could pair up sales reps in a personalized fashion to motivate the lesser-motivated employees. You could also reward progressive improvement in results and targets. 

Benefits of Sales Gamification 

The biggest benefit of sales gamification is – you guessed it – get the energy flowing. Gamification functions as a powerful motivational tool. When executed right, it can transform your entire company’s work culture in a healthy and sustainable way. It’s basic biology – the dopamine rush a person gets from receiving recognition and rewards will make their work more enjoyable. Gamification also helps your team hit their sales targets on time while creating a transparent and manageable work environment. 

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About the Author:

Matt Bullock
Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.