Gamification in Business: Backed by Science

A journey of a thousand miles begins with a single step. And in 2020, that single step in business is gamification.

There are plenty of ways to leverage gamification to achieve your goals. No matter if you’re using to boost sales, motivate your teams, or transform your business from the inside out, it comes with numerous benefits.

In this article, we’ll take a look at some of the most important ways gamification can be used to improve the workplace.

Gamification: An Asset for Business Transformation

It was 2015, and Business.com asked the CEOs of Global 1000 organizations: “How do you transform business operations?”

Back then, we were all bogged down by paperwork and inefficient processes. The new generation of the workforce demanded new solutions. They no longer settled for a paycheck; they wanted to be motivated day in and day out.

And when the folks at Business.com crunched the numbers, it turned out that 40% of Global 1000 organizations used gamification as a primary tool for transforming business operations.

Gamification – an approach that was easily dismissed as turning work into a video game.

By 2019, it became clear why gamification is such a big deal:

  • It motivates employees
  • It makes routine work more engaging
  • It delivers better results to companies

Ultimately, gamifying just a few business processes allowed companies to increase their productivity (and their bottom line), as well as retain talented staff who would’ve otherwise left their companies in search of jobs that’d engage them.

The Benefits of Gamification at Work

In 2019, TalentLMS conducted their annual Gamification at Work survey, only to find out that:

  • 89% of employees feel more productive and 88% of them feel happier when they use gamification at work
  • 83% of employees who received gamified training feel motivated (as opposed to 61% stating that they feel bored and unproductive after receiving non-gamified training)
  • 78% of talent thinks companies are more desirable when they use gamification in the recruitment process

But how does gamification achieve these phenomenal results?

  • Gamification Engages and Motivates Staff

Your staff are the generators of your success. The happier and productive they are, the better will your bottom line be.

Gamification through tools like Spinify brings meaning and significance to every task your employees perform. 

Suddenly, you’re no longer just tracking their monetary value in terms of quarterly targets. You’re also tracking incremental actions that contribute to the greater goals (e.g. calls as opposed to deals won).

Celebrate your employees, and they will help your company meet all your targets

If you master the process, you’ll reach the outcome. 

We’ve reviewed the effectiveness of gamification in 2020, and the data pointed in one direction: motivation.

When you motivate your staff, you motivate your entire organization. 

  • Gamification Facilitates Knowledge Sharing

One of the main benefits of gamification is increased visibility.

For example, with Spinify, you can set up leaderboards that allow you to track performance, but also allow your employees to see how their colleagues are doing.

Yes, this motivates them. But more importantly, it shows them that top performers aren’t performing some kind of productivity magic. 

And when your employees know who to look to for improvement advice, that significantly influences your organizational creativity.

Callum is amazing at closing deals? Better learn from him!

Since you can track your employees’ performance, you can also understand what areas they need help with. 

In that respect, Spinify offers personalized coaching insights. Our tool monitors your employees’ performance, compares it to historical data, and serves you with all the tips you need to become an amazing manager. 

All of this is made possible through gamification. 

On the surface, it looks like gamification is all about points and fun competition.

But below the surface, those points allow you to track performance and see how your employees are doing.

Competitions show employees which colleagues have the strengths they could use, and facilitate honest knowledge sharing.

  • Gamification Helps You Retain Top Talent

If you want to keep talented Millennials at your company, you’re going to need a few tricks up your sleeve.

… or simply implement gamification.

Since gamification keeps your workforce engaged, they’ll be more likely to stay with your company. In certain cases, gamification increases employee retention by as much as 50%.

Again, it all boils down to one simple fact: gamification makes jobs fun. 

It makes workplaces more vibrant.

If your employees can cheer on one another, celebrate their achievements, compete with their colleagues (and with their past achievements), you’re setting up your workplace for success.

Instead of going to work with the desire to go back to bed, your employees will go to work wanting to excel. Day in and day out.

How Spinify Helps You Implement Workplace Gamification

Spinify is a versatile tool that will allow you to transform your entire organization with gamification.

Key Spinify features include:

  • Gamification with points, tiers and rewards
  • Leaderboards and contests
  • Coaching elements such as score cards

There are plenty of creative ways to implement Spinify at your company. But the sooner you start, the better.

There’s never been a better time to revitalize your operations!

Sign up for Spinify

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About the Author:

Matt Bullock
Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.