80% of employees enjoy using gamification software at work
Employees feel that gamification makes them more productive, more engaged, and happier at work
Employees are mostly motivated by intrinsic motivational factors (43%)
Older employees are more motivated by game elements than younger employees
What can we learn from this in 2019?
Productivity and Motivation
Charles Coonradt was the first person who said that making work more like play (when it comes to goal setting and measuring results) is a great way of improving productivity.
Gamification in business (particularly in the workplace) involves keeping score and being rewarded for success.
And since intrinsic motivational factors take the cake, gamification in business can help motivate employees by showing them their personal progress, as opposed to stating what they did for the company.
Old vs Young
Novelty plays a big part when applying new knowledge, and gamification in business is still a novelty to older employees.
That’s why gamification in business targeted towards older employees and clients can go a long way towards making a product more interesting and useful.
Understanding the State of Gamification at Work in 2019
Half of them (46%) consider gamification to be their top priority.
From Victoria’s Secret, who are using gamification in business to reward loyal customers, to < target=”_blank” href=”https://www.shopify.com/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales”>Bonobos who are using it to attract new customers – gamification doesn’t show any signs of stopping.
Understanding Gamification in Retail
While gamification is still a shiny new toy for a lot of consumers and companies, it’ll soon stop being something out of the ordinary.
Every customer will expect to be engaged when consuming a company’s content. Instead of passively going through the catalogue, they’ll need an interactive experience which can be created with the use of gamification.
And since some of the biggest names in retail are already using it, gamification in business will become the industry standard.
Artificial Intelligence, Mobile First and Reduced Costs
It’s clear that gamification in business is indispensable, but what kind of infrastructure and budgets do we need to implement it in the first place?
We have to look further from gamification to see what’s coming in the future.
The first is the rise of artificial intelligence and machine learning that’s helping businesses improve their revenue. It was worth $1.2 trillion in 2018, and it presents a revolution in data-processing and optimizing.
Or, to put it clearly, we could soon be creating gamification strategies that are self-improving, depending on the customer we’re trying to attract.
From chatbots that use AI and gamification to engage customers as soon as they land on a business’ website, to optimized design of our gamified programs – we need a mobile-first strategy.
Finally, we’ll be seeing a reduction of the costs associated with gamification. With a lot of time being saved by using AI, and improved, leaner approaches, gamification will become readily available to a lot of small business owners.
While the hype surrounding gamification may be toning down, it’s only because the rules have changed.
Instead of being a complete novelty, gamification will become a household name in 2019.
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