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What Are The Key Functions Of Business Operations

March 8, 2023

Many things happen inside your business to drive success and growth. From choosing the right staff members to ensuring the goods you put out are of the highest quality. The daily tasks or activities that are conducted in your company are referred to as business operations.

Each operation is critical in helping your business increase revenue and consistently strive toward better growth. This article discusses business operations and the essential functions you need to understand.

business operations

What Are Business Operations?

Let’s first consider what business operations are and what the term means. It’s an umbrella term that can refer to several operations within an organization. You’ll have business operations regardless of your industry. If you focus on product design, manufacturing, retail, or service provision – each business type still has operations that affect growth and performance.

Manufacturing companies usually have more business operations to focus on than retail ones. Your operations usually start with the raw materials used in production. However, if you have a retail store, your operations start by buying products that manufacturing companies make. Thus, you cut out a couple of the steps or operations. Likewise, things will also be a bit different if you’re in the service industry or supply chain.

Today, some businesses are also attempting to automate specific operations departments. This helps to speed up the process of working with data, providing good customer service, and more. One survey found that 31% of companies have already automated one or more functions within the business.

The Key Functions Of Business Operations

Key Functions Of Business Operations

When successfully managing your business, you need to understand the key functions of operations management. You can break business operations down into multiple categories, which makes it easier to see how your business performs and how effective your operations management strategies are. We are going to discuss some of the most common business operations that company owners and management staff generally focus on.


With the right goals in place, it’s easier to do quality control and to understand how your business is doing. This is why planning operations play a crucial part in any company. Whether you are part of the supply chain, offer custom-built products on customer demand, or have a retail store, you need a clear vision and know what you want out of business.

You’ve already gone through the process of setting up a business plan. This, however, does not mean planning is no longer necessary. Planning for projects you want to take on, changes you want to make in the business, and how services or products are delivered to your customers – these processes affect how effectively you can execute your business operations. Strategic planning also ensures staff members know their roles and the tasks they should perform. It’s also a great way to ensure everyone from the human resources team to the sales department has specific goals they need to reach.


Being in control of your business is important. You need a broad view of what’s happening in every department and how well the business performs. This is where controlling operations come into the picture. Controlling involves monitoring your business and using strategic management strategies to measure progress and performance.

When there are problems in the business, or you notice that teams fail to meet their quota, it’s your responsibility to pinpoint the fault at hand. You are in control of implementing the changes necessary to rectify problems you notice while assessing business strategies and internal operations.



Your business relies on the people who work for it. Keeping your business running without any hurdles is hard without the proper staff members. Staffing operations also play a crucial role in overall business management.

Staffing involves hiring the right people qualified for the specific positions that need to be filled. Additionally, it also involved ensuring the suitable teams are formed with staff members who can work together effectively. When you notice a learning gap among your staff members, business operations should also provide the appropriate training to ensure they can do their work without failure.


The operations manager needs to ensure the created plans can be implemented. This is where the organization comes into the picture. Operations departments must ensure tasks are handed down to the right teams and resources are adequately distributed.

This helps to keep everything functioning the way it should. A well-organized business also has an easier way of ensuring customer satisfaction.


Another part of business operations is directing. Different management staff members can perform this particular operation. Directing employees means telling them exactly what they need to do and what a project expects of them. It can also include the announcement of goals the employees need to achieve, such as a specific sales number you expect from each employee within a given timeframe.

Directing also helps to add stability to the internal operations of your business.

Improving Business Operations

Improve Business Operations

As a business owner, you expect your company to see consistent growth. This can only happen with proper operations management. When you do not have a system in place for your business operations, it can be hard to attend to your company’s requirements.

Improving operations management is definitely something that companies should strive toward consistently. This starts with regularly checking in on the operations manager and understanding how current operation management strategies work.

Measuring performance is very important in any business. You should not only measure the performance of your sales and revenue but also analyze your internal operations regularly. Your company goals must be accurate and actionable – this improves productivity and helps avoid confusion among your employees. For example, it’s easier to measure a goal of increasing sales by 50% within 12 months than simply telling your sales teams that you want to make more money.

Apart from performance measurement, here are other tips to help with the improvement of your business operations:

  • Look at ways in which you can streamline the processes of your business. Take advantage of automation systems where you can. This can help you reach business goals as you’ll free up time for employees in critical positions.
  • Use critical thinking when it comes to decision-making. Keeping up with industry trends will help you have more data to use when aiming at increasing efficiency as your business grows.
  • Consider using elements like gamification to reach production goals more effectively. Gamification can save money in the long run, as the system often provides integrations that automate sales recording and reporting. It’s also a great way to motivate employees to perform their duties without delay.

It is also essential to consider the fact that your business is unique. You can take a look at the operations management strategies that competitors use. This gives you data that can be used to give your company a competitive edge but do not copy their strategies. Use the data you collect as inspiration to help you put out a quality product or service while also improving the internal processes and operations that allow you to achieve the goal.

Spinify Can Help

Business operations refer to several internal tasks that are conducted to keep your company running smoothly. To improve business operations, you need to understand the current state thoroughly. Boosting morale and engagement among employees is one sure way to improve the daily operations that your business relies on. 

With sales gamification software from Spinify, you can improve your business’s sales operations. This can lead to long-term benefits, as the sales team plays an important role in your company’s revenue.

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