6 Examples of Gamification in Software Technology

“If you can make software fun for users, you can make them do anything.”

That seems to be the motto behind gamification in software technology.

With an increasing amount of software we use in our daily lives and business, it’s not just enough for our tools to fulfill their purposes. We need them to engage and motivate us, as well.

And if they also entertain us?

That’s the winning combination.

Let’s take a look at 6 great gamification examples and how they engage us!

1. Gamified Onboarding: Salesforce Trailhead

Salesforce is an amazing sales software, but there’s a learning curve. In order to motivate people to learn how to use it so their companies can sell successfully, they’ve created Trailhead.

Essentially, Trailhead is a bunch of courses that users can take, but gamification is what makes a big difference.

How does Salesforce use gamification?

The first thing are all the camping and hiking motifs they use. The users feel like they’re actually going on an adventure by progressing on the trail (the course) with the help of characters guiding them.

The copy follows suit, as well, with examples straight out of video games such as: “Blaze Your Trail” and “Choose Your Adventure.
There are over 450 badges users can get by progressing through the courses, numerous quizzes they can take, and the best part is: they can share their badges on LinkedIn.

2. Self-Improvement Gamification Examples: Habitica

We all have to achieve our goals, but it takes motivation to do it. That’s why we have software like Habitica, which doesn’t just motivate us by saying: “Go get it!”

Instead, Habitica makes motivation and self-improvement fun by gamifying the process.

 

How does Habitica use gamification?

In addition to tracking habits and goals through to-do lists, Habitica users can also:

  1. Level up their avatars by checking off tasks
  2. Unlock new features like armor, quests and magical pets by progressing towards their goals
  3. Battling monsters with their friends and other Habiticans
  4. Earning gold and rewards by completing tasks

Habitica is 100% gamified, and over three million users love it.

3. Employee Motivation: Commercial Tribe

Gamification is an incredibly powerful motivator for employees, and Commercial Tribe knows it.

How does Commercial Tribe use gamification?

Commercial Tribe actually assess the strengths and weaknesses of each salesperson on our team to help them improve, but they do it in a fun way.

In addition to coaching, employees can practice their skills in simulated practices, get scorecards and level up as they attain new knowledge.

4. Gamification Examples in Loyalty Programs: Nike

Loyalty programs are just like games; there are tiers and rewards. And Nike knows how to use it well in their mobile loyalty program, NikePlus.

How does Nike use gamification?

In addition to providing members with a lot of benefits, Nike gamifies the process by integrating the following features into their loyalty program:

  1. Rewards for being active in the program
  2. Unlocking special features like VIP treatment and new designs by collecting points
  3. Going on virtual treasure hunts for the latest sneaker designs

While Nike is a high-quality brand on its own, gamification makes participating in their loyalty program even more fun.

5. More Leads with Gamification: LetGamify

Gamification is at its most powerful in marketing and lead gen, and LetGamify knows it. They’re not just using gamification to improve their business.

They’re offering the same to their clients.

How does LetGamify use gamification?

If we’re using LetGamify, each user/lead that lands on our site will see a customized game like spin the wheel, making them more motivated to engage.

If they win the prize, they get a ticket, and it can be anything we want it to be (for example, a free course).

The process is still simple but it’s fun, and leads can’t help but to engage with our offer.

6. Going Meta with Gamification Examples: Khan Academy

Khan Academy is famous for its courses, but it’s primarily meant for software developers, programmers and anyone looking to brush up on their knowledge of technology.

It’s not just that their motto is: “You can learn anything. For free. For everyone. Forever,” but they also make sure that their users are having fun while they’re learning.

How does Khan Academy use gamification?

The first thing they do is emphasize the achievement of learning a new skill in the software behind their platform. Users are rewarded with special badges showing off their skills.

In fact, Khan Academy uses gamification so well that there are people out there looking for cheats to get some of the most special badges, just like in a video game.

Additionally, users get points and different statuses as they progress through the course’s levels.

They can even pick avatars to represent them in what moves on from a simple course and turns into a game where the main reward is knowledge.

It doesn’t hurt that they get a badge out of it, too. 😉

By |2019-07-03T12:24:36+00:00February 14th, 2019|Gamification|Comments Off on 6 Examples of Gamification in Software Technology

About the Author:

Matt Bullock
Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.