If one thing is true about people who work in sales, it’s that they are competitive.
Knowing that, sales managers often organize competitions to motivate their teams. But these days, it’s no longer enough. Reps are quickly losing motivation, and it’s becoming harder than ever to keep them engaged and productive.
In this article, we’re going to show you why you should use gamification to boost your sales team’s performance.
In practice, this often means that people (team members, potential customers, etc.) perform certain tasks and get points for them. The points accumulate, allowing them to reach new levels (tiers), earn badges, achievements, and ultimately exchange their points for rewards.
This in itself makes routine tasks more engaging.
For example, a sales rep may get tired of having to call 50 prospects every day, especially if they don’t have high success rates.
But when they perceive it as a game, their routine task becomes much more entertaining, leading to…
Higher Engagement Levels
First, let’s talk numbers:
95% of employees enjoy using gaming-inspired elements in their work (Source)
89% of employees say a gamified task at work makes them more competitive (Source)
72% of employees claim gamification inspires them to work harder (Source)
Because it plays into both extrinsic (the desire to be better in comparison) and intrinsic (the desire to improve your skills) motivation, gamification is a great solution for motivating sales teams.
If you use Spinify, a gamified sales dashboard, you’ll be able to set up engaging competitions between team members and teams, while also allowing reps to track their own progress and performance.
Since sales teams are competitive, it’s important to make sure that competition doesn’t affect your company culture. When left unchecked, competition can lead to workplace conflicts, and cause a lot of trouble.
Again, this is where gamification can help.
Since gamification shows reps exactly how they’re performing, and which behaviors are driving their performance, reps feel a sense of accountability, rather than jealousy. They know what they need to do to improve.
Spinify is really careful to only encourage healthy competition through gamification:
Leaderboards that reward and reinforce behaviors, instead of only praising the results
Real-time notifications (that can be displayed on office TVs)
Data visibility is crucial to improving your sales team’s performance.
Since gamification relies on tracking points (and rewarding reps accordingly), it becomes much easier to understand revenue-generating behaviors.
For example, your top performers may seem mystical to the rest of your sales team. Since there’s no way of knowing what exactly they’re doing to achieve such results, the rest of the team can feel demotivated.
But with a sales dashboard like Spinify, you can set up a points system that rewards behaviors such as following up with clients, calling prospects, and much more.
You’ll be showing the rest of your team what they need to do to succeed.
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Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.