How to Design a Successful Gamification Strategy for Your Business
July 5, 2023
In today’s digital world, there are distractions everywhere. Whether you have a remote, hybrid, or fully in-office team – you can’t expect your entire sales team to stay every hour they work between 9-5. Instead, as a leader in the workplace, you’ll want to look for innovative ways to inspire success, increase participation, and improve the workplace experience.
That’s where building a gamification strategy comes in.
Gamification is the process of adding game elements to non-game contexts. By doing this, you can encourage your team to rethink their approach to their daily routine and keep individuals on task and feeling inspired. In a recent survey, 89% of employees felt that gamification made them more productive, and 88% felt happier at work.
If you’re ready to experience this level of success, it’s time to create a strategy.
We’re here to walk you through how to build a compelling gamification strategy that pushes your team toward success and helps your company meet its goals.
Let’s dive in:
Gamification: Does it Really Work?
To understand how gamification works, you’ll need to put yourself in your employee’s shoes. Do you always feel inspired to take on new tasks, projects, and assignments? Do you find it hard to focus on sending follow-up emails, setting appointments, or prospecting daily?
Chances are – there are a few hours every day when you feel completely burnt out and unmotivated.
Don’t worry. This is more normal than you might think.
With gamification, you can turn those mundane moments of your workweek into exciting, entertaining mini-games, challenges, and competitions. Gamification uses the same game elements used in video games to inspire your team to rethink how they envision their workweek and provide entertaining learning opportunities. When successfully implemented, you can improve company culture and retention and build a successful sales strategy that produces results.
How to Build a Gamification Strategy
For gamification to truly work, you’ll want to incorporate a strategy that meets the needs of your team and keeps them engaged throughout the workweek.
Here’s how to get started building a sales strategy that’s gamified:
Invest in a SaaS Sales Gamification Platform
As a manager or a sales team leader, you already have a ton on your plate. The last thing you want to do is carve out time to create mini-games and challenges your team can engage with. With goal-tracking apps and sales software like Spinify Sales, you can automate your gamification strategy and turn gamification into an integral part of your workweek.
Spinify is an AI-driven gamification tool designed to engage with your sales team. With our platform, your sales team will have access to game elements like leaderboards, progress bars, badges, and challenges to keep them engaged and entertained with their everyday tasks.
Understand the Different Game Elements
There are a ton of game elements that go into gamification. These different game elements can be used individually or all at once – depending on your goals and how you plan to structure your sales strategy.
Here’s a rundown of a few popular game elements you can include in your sales and gamification process strategy.
- Leaderboards: This helps your team visualize how their numbers compare to other team members.
- Progress bars: Gives your team a visualization of their current progress.
- Badges: Rewards and recognizes your team members for accomplishments and milestones.
- Contests & Competitions: Turn your work week into a game to inspire your team to go above and beyond.
Set Your Sales Strategy Goals
Once you’re set up with a sales gamification platform and familiar with the features, it’s time to gamify your workweek. To get started, you’ll want to consider your company’s revenue goals for the month, quarter, and year.
Ask yourself: How can I use gamification to improve my numbers YoY or MoM? What will inspire my team to push themselves further? How can I use gamification to keep them engaged with their personal aspirations and the company’s goals?
When setting up your leaderboards, progress bars, and contests – you’ll want to consider focusing on short-term goals to keep the energy and morale high.
For example, if everything is focused on long-term or year-end goals, your team members may not feel as driven near the end as they did at the start. Instead, consider adding contests and competitions for short-term goals that align with your long-term goals.
Set Up Leaderboards and Progress Bars
The leaderboards and progress bars are visual sales tools that help your team visualize their success. For the competitions to be successful, your team needs to know where they stand and how far they are from reaching their goals.
You can set your leaderboards to align with weekly, monthly, and annual goals. This way, your team always has a clear picture of their short-term and long-term goals.
Next, it’s time for the real fun to begin! Once your leaderboards and progress bars are set up and working in the background, it’s time to motivate your team with sales games and competitions.
Competitions help your sales reps gain the motivation to push themselves higher on the leaderboards. You can use these competitions to encourage your team to go above and beyond with workweek tasks that may not have been top of mind.
Here are a few examples:
- Makes the most cold calling in 2 weeks
- Books the most demos in a month
- Gets to 100K in revenue first
- Sends the most emails to new business in 2 weeks
That’s only to name a few ideas! Remember to reward your team members if they win a competition or land at the top of the leaderboards.
Recognition motivates your team to push themselves further. However, if you’re always focused on who’s at the top of the leaderboard, your sales reps may never feel encouraged to push themselves to reach their sales goals.
You can use badges to recognize your team for specific milestones, accomplishments or for hitting their own personal goals. This will ensure that everyone is recognized for their contributions and no good deeds never go unnoticed.
Try the SpinifyGPT – Sidekick AI
For a gamification strategy to be successful, you need to stay consistent. With SpinifyGPT, you can automate your gamification strategy and keep your team engaged throughout their 9-5, not just a few times a year.
Our AI-driven tool is designed to develop customizable tiers, create smarter competitions, brainstorm sales contest themes, and develop tailored achievements that align with your team’s needs.
Gamify The Workplace With Spinify
Ready to inspire friendly competition in the workplace? You’ve come to the right place. At Spinify, we have everything you need to get the most out of adding gamification to your sales strategy.
Our platform is fully customizable to meet the needs of your team and is there to help your team go above and beyond with their sales goals – every time they clock in to start their day.
Ready to build an effective sales strategy that delivers results? Book a free demo today.
Put those insights into practice.
Set your team up for success by improving their performance through gamification.
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