Moving the Middle

Management Question

Gamification is quite the buzzword these days. Everyone wants to do it. Some think it is hard to implement and sustain for their company. Over the years a whole industry of platforms have sprung-up offering leader board competitions. They offer Points, Badges and Levels as well. While these platforms have seen huge adoption rates, they are really missing the point: they motivate the top performers. Managers want to uplift the middle in order to really shift the bar on team performance. The question managers are asking is “how do we motivate the middle?”.

What’s the Answer

Nobody wants to compete against the same top performers who win every contest that’s disheartening and demotivating. Motivation is not a one size fits all thing – it is creating the environment where many people feel the thrill of winning, collect the accolades for being top of the group and grow in confidence that empowers their endeavors for the next target they have to reach.

Employee Engagement

When it comes to engagement, the whole point is to keep things fast, fun and fresh. Provide different games,  matched to different competency levels so that every player, every team member feels that they are competing on a level playing field and have a real opportunity to win. That’s when they will pull out all stops to do more of the activities you want them to focus on. More importunately make it a real game that they play to win.

Personal Experience

I learnt over many years and managing many teams that even a small lift in productivity and performance in that core group of team members delivers the best outcome for the company.

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Top Ten Sales Leaders of 2020

By |September 18th, 2020|Categories: Gamification|

The internet is full of top ten sales leaders lists. Unfortunately, most of these aren't representative. They use metrics like number of followers and just list the people with the loudest mics. As a result, [...]

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Top 10 Sales Contest Ideas

By |September 11th, 2020|Categories: Gamification|

We've all heard the term “sales gamification” floating around the internet. Sales managers across the globe swear by it. They say it boosts sales motivation. And sure, there are obvious benefits to using positive reinforcement. [...]

By |2018-02-19T05:28:34+00:00January 5th, 2017|Boosting Sales, Engagement, Gamification, Motivation, Sales Performance|Comments Off on Moving the Middle

About the Author:

Matt Bullock
Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.