2019 is a brave new era. Data, automation, AI… Optimizing your sales funnel has never been easier.
However, there’s a catch: you need to know which tools to use, and how to use them.
In this post, we’ll cover some of the most important sales funnel automation hacks you can use to win over more customers in 2019.
Let’s take a look!
1. Automate Outreach Tasks
Some of the first things you should automate are the mundane tasks you and your sales teams handle daily.
Just think of all the time that is wasted responding to vague prospect queries, or following up on emails just to say: “Schedule a call with me through this app.”
It’s much better to automate routine tasks and focus on what really matters.
You can create a seamless automated workflow with basic integration tools like Zapier.
If you want to streamline communication, you should look into customizable chatbots that are now capable of qualifying leads.
Additionally, an automation tool like Ontraport can also help you with:
- Lead routing – send the right leads to the right sales reps
- Lead scoring – identify key leads to focus
- Segmentation – add the right criteria, create lists for different tools
Let automation tools do what they do best:
Open up more time for you to perform truly meaningful tasks.
2. Automate Sales Team Engagement
Things can get busy in sales departments.
We’ve all been there; there are too many things to keep track of, tasks to perform, and it’s easy for a rep to start feeling like no one recognizes their effort.
A good manager also has to be an excellent motivational leader. Automate your leadership with Spinify – an engaging sales team dashboard.
Spinify is a sales dashboard that tracks and encourages great performance with a little help from gamification.
The features have been designed to motivate individual reps and entire sales teams:
- Reps and teams are given points for each beneficial action they perform (e.g. follow up with a lead)
- When these points add up, teams and reps get achievements
- Depending on continuous progress, reps go through different tiers and receive badges and rewards
Additionally, Spinify can be integrated with office TVs to add that extra hint of result-driving competition.
You can even coach your reps!
Spinify allows every rep to track their individual performance, so you’ll be able to access their results at a glance and understand what you need to help them with.
Usually, you’d have to have team-building exercises and manually remind your reps of goals they should achieve.
With Spinify, hitting the target is no longer monotonous – it becomes as engaging as playing your favorite video game.
3. Use Engaging, Highly-Specific Lead Magnets
Not every lead is a lead you can convert. You don’t want to waste your reps’ time on people who aren’t your ideal customers.
This is why you should create a lead magnet that specifically addresses your ideal leads and consequently, customers.
For example, if you were offering email marketing software for small businesses, you’d avoid general topics in your lead magnet.
Instead, you’d make it clear that this lead magnet is for small businesses. No one else (if they are not your target audience).
This lead magnet will continue on to qualify your leads for you and significantly reduce the time your reps need to spend on qualifying.
If you’re using an automation tool like OptIn Monster, you can even create different lead magnets for different target audiences, and make sure everyone gets just the thing that is going to convert them to happy customers.
If you are using PPC advertising, you can use Google Marketing to deliver highly-specified ads to different target audiences.
Create one ad with dynamic elements, add links to different lead magnets, and use Google’s machine learning and automation capabilities to help you reach the right people at the right time.
4. Automatically Advance Your Prospects through Your Sales Funnel
Highly accurate targeting is the main motto behind all the technological revolutions we’ve recently seen.
In addition to using dynamic ads which adapt to different audiences, you can also automate your entire sales funnel.
In 2019, it’s time to advance your prospects through your sales funnel without any work required from your reps.
For example, a tool like Growbots will help you find the right leads and nurture them to conversion.
Duda will help you create different landing pages for different types of leads, increasing your conversion rate.
Email marketing software like ConvertKit will create automated drip campaigns that steer your leads towards conversion.
Finally, there isn’t a thing you can’t do with automation:
- CRM tools like HubSpot will help you create email templates with dynamic fields to customize, instead of having to write emails from scratch
- Spinify will help you motivate your reps to succeed
- You can interlink absolutely everything with integrations
So why not harness the power of automation?
Your customers will love you for it.