What Is a Gamification Strategy, and How to Create One?
Gamification is a phenomenal way to motivate your sales reps! And while the benefits of gamification are numerous – from increased job engagement to higher productivity and more revenue – it takes strategy to implement, control, and maximize the effect of gamification on your sales process. In this article, we’re going to show you how to create and implement a gamification strategy to motivate your reps and increase your sales.
Let’s press play!
Gamification for Sales Teams 101
Gamification is a process of using game-like elements to motivate your employees or customers.
Instead of worrying about certain reps being jealous of others, or slacking off because they feel like their efforts aren’t contributing to the target, you can motivate everyone by showing them how every little task counts.
And you can bet that will motivate everyone to perform even the most boring tasks!
So here’s how to create a great gamification strategy:
How to Create a Gamification Strategy for Sales Teams
Much like other strategies, having a gamification strategy will help you maximize your efforts while controlling reps’ performance.
Step 1. Outline Your Goals
First, it’s important to know what you want to achieve with gamification.
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Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.