What Is a Gamification Strategy, and How to Create One?
Gamification is a phenomenal way to motivate your sales reps! And while the benefits of gamification are numerous – from increased job engagement to higher productivity and more revenue – it takes strategy to implement, control, and maximize the effect of gamification on your sales process. In this article, we’re going to show you how to create and implement a gamification strategy to motivate your reps and increase your sales.
Let’s press play!
Gamification for Sales Teams 101
Gamification is a process of using game-like elements to motivate your employees or customers.
Instead of worrying about certain reps being jealous of others, or slacking off because they feel like their efforts aren’t contributing to the target, you can motivate everyone by showing them how every little task counts.
And you can bet that will motivate everyone to perform even the most boring tasks!
So here’s how to create a great gamification strategy:
How to Create a Gamification Strategy for Sales Teams
Much like other strategies, having a gamification strategy will help you maximize your efforts while controlling reps’ performance.
Step 1. Outline Your Goals
First, it’s important to know what you want to achieve with gamification.
Good salary packages and a great office environment aren’t enough to make your sales team productive and successful, here's our 13 Sales Motivation Ideas. It takes more than that to build a team that can [...]
Picking up the phone, calling your leads, and selling takes strength, determination, skill, and consistency. But it’s easy to get frustrated if things aren’t going the right way. And for that particular moment (that [...]
The internet is full of top ten sales leaders lists. Unfortunately, most of these aren't representative. They use metrics like number of followers and just list the people with the loudest mics. As a [...]
We've all heard the term “sales gamification” floating around the internet. Sales managers across the globe swear by it. They say it boosts sales motivation. And sure, there are obvious benefits to using positive [...]
Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.