Sales: So, is it Art or Science?

Most people will say that sales is both art and science, but what’s the right combination? Can the art be taught, or do you either have it or not? Certainly, the more one has the ability to influence others, the more successful they should be. However, if they struggle with presenting the right information at the right time, the buyer won’t be equipped to make the decision in their favor. So are we headed to a time when technology and AI can interpret each situation, ask the best questions and present the best answers at the right time, minimizing the art?

Sales: Art or Science?

One thing’s for sure in today’s age, you need some amount of the science. You need to collect the right data and analyze it constantly. Knowing what the right data to collect is often the challenge. See our other post to Zero in on the right metrics.