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Best Sales Coaching Tools for 2024

coaching tools

Launching a business can be an exciting but hectic time. Along with all the behind-the-scenes work that goes into setting up your company, you also have to think about how you will sell your product or service. And if you’re new to sales, this can be daunting.

The fact is competition is fierce, no matter what industry you’re in. In fact, 19 percent of all businesses that fail do so because their competitors outperform them. To give your business the best chance at success, you need to have a sales strategy and plan in place.

This is where sales coaching comes in. A solid sales coaching program is a crucial part of any successful sales organization, and it can be the difference between meeting your targets and falling short. That’s why you should do it regularly.

In this post, we tell you all you need about sales coaching, from what it is to the benefits of coaching. We’ll also round up the 25 best sales coaching tools available today.

What Is Sales Coaching?

Sales coaching is the process of helping salespeople improve their performance and reach their full potential. Sales coaching can take many forms, but at its core, it is about providing guidance and support to salespeople so they can identify areas for improvement and work on them.

This could involve working with them on their technique, helping them to develop new skills, or simply offering encouragement and motivation. The ultimate aim of sales coaching is to help salespeople increase their productivity and close more deals.

Great sales coaching strategies can benefit salespeople at all experience levels, from newbies who are just starting out to top performers who want to take their game to the next level. In fact, sales coaching is essential for any salesperson who wants to improve their performance and reach their full potential.

Why Sales Coaching Tools Are So Beneficial For Sale Managers

There are many benefits of sales coaching, both for the sales manager and for the organization as a whole. When done correctly, sales coaching can:

Help You Close More Deals

One of the top reasons to invest in sales coaching is that it can help you close more deals. Companies that implement a dynamic coaching program experience a 28 percent increase in win rates.

And it’s not just the bottom line that benefits. Coaching can also help you win larger deals and increase the likelihood of successfully upselling and cross-selling to current customers.

Improve Retention Rates

Another significant benefit of sales coaching is that it can help to improve retention rates. In a recent study, 60 percent of sales representatives said that a sales manager who’s a poor coach would make them want to quit their jobs. The opposite is true. If your sales team feels supported with the necessary tools and guidance, they’re more likely to stick around.

This makes sense when you think about it โ€“ if employees feel the company supports them and gives them the opportunity to grow and develop, they are more likely to stick around. Coaching can also help to reduce turnover in high-pressure sales environments.

Attract Top Talent

It’s not just current employees that coaching can help to retain. You can also use coaching as a tool to attract top talent. A top-quality coaching program is one of the most important factors when it comes to job satisfaction for salespeople.

In today’s competitive job market, the best candidates want to work for a company that offers development opportunities. Investing in sales enablement shows potential recruits that your company is committed to helping employees grow and develop.

Boost Morale

One of the tips for effective sales coaching is to motivate your team effectively. Sales coaching can also boost morale by giving employees a sense of ownership over their development. This is particularly important in sales, where morale can quickly dip if targets aren’t met.

When salespeople feel like you’re constantly telling them what to do without any guidance on how to improve, it can lead to frustration and low morale. Coaching provides salespeople the structure and support to stay motivated and engaged.

Enhance Productivity

Sales coaching can help to enhance productivity in several ways. Firstly, it provides employees with the tools and guidance they need to be successful. It also gives them a sense of ownership over their development, which leads to greater engagement.

Finally, it boosts morale, and when morale is high, it has a knock-on effect on productivity. In fact, companies with engaged employees are 21 percent more productive.

Here Are the Best Sales Coaching Tools Currently

No sales coaching program is complete without the right tools. In fact, top-grade sales coaching software is the hallmark of a successful coaching program. But with so many different sales coaching software on the market, it can be hard to know where to start. Here are some of the best sales coaching tools that you can use to take your program to the next level:


Spinify is a powerful sales gamification platform designed to boost team performance, motivation, and engagement. With an easy-to-use interface and AI-powered features, Spinify transforms daily sales tasks into exciting competitions, fostering a winning culture and driving results.

Spinify seamlessly integrates with your existing sales tools, ensuring a smooth and efficient workflow. Its compatibility with popular CRMs and sales enablement platforms maximizes data insights and simplifies the coaching process. Ready to see Spinify in action? Book a demo here

HubSpot Sales

HubSpot Sales is a comprehensive sales coaching tool that offers a range of features to help sales teams close more deals. These include automated email and social media tracking, automatic lead capture, and CRM integration. What separates this coaching tool from the rest includes:

  • A customizable interface that allows sales teams to configure the tool to their specific needs
  • Detailed reporting that gives managers visibility into every stage of the sales process
  • An extensive knowledge base that salespeople can use to improve their skills and close more deals

These benefits make HubSpot Sales an essential tool for any sales coaching program.


This CRM tool offers a range of features to help sales teams manage their pipeline and close more deals. These include lead tracking, activity capture, and forecasting. Some benefits that come with this program include:

  • Customizability that allows sales teams to configure the tool to match their specific needs
  • An extensive AppExchange marketplace that gives salespeople access to a range of productivity-boosting apps
  • A wide range of integrations that make it easy to connect Salesforce with other software applications

With such great features, it’s no wonder sales managers worldwide love Salesforce.


Pipedrive is another CRM software that also offers a sales coaching tool. This tool provides features such as task management, email tracking, and lead capture. It also offers:

  • A visual sales pipeline that allows you to see your whole sales process at a glance
  • Coaching tools that help you give feedback, set goals, and track progress
  • A CRM platform that helps you manage your customer relationships

Pipedrive is an excellent sales coaching tool for small businesses and startups. It is affordable and easy to use. It also offers a free trial, so you can try it before you buy it.


SalesHood is another comprehensive sales coaching tool that helps sales teams close more deals by providing a range of features such as automated email tracking, lead capture, and CRM integration. This tool also includes:

  • A social media management system that allows sales teams to post updates and interact with potential customers
  • A training module that provides salespeople with the opportunity to learn new skills and improve their performance
  • A performance management system that gives managers visibility into every stage of the sales process

Any business looking for a complete sales coaching solution should consider SalesHood.


CoachingCloud is a cloud-based coaching tool that offers a range of features to help sales teams enhance their performance. These include goal setting, action planning, and progress tracking. Some of the benefits you get with this software include:

  • Improved clarity and focus
  • Increased motivation
  • Greater accountability
  • Better time management

Use this tool and see productivity and motivation soar in your sales team.


SalesLoft is a sales engagement tool that helps sales teams connect with more prospects and close more deals. It provides features such as automated email drip campaigns, lead capture, and contact management. This tool also offers:

  • A wide range of integrations that make it easy to connect SalesLoft with other software applications
  • A user-friendly interface that makes it easy to navigate and use
  • A free trial so you can try the tool before you buy it

This tool is perfect for businesses looking for an affordable and easy-to-use sales coaching solution.

Gong is a conversation intelligence tool that helps sales teams improve their performance by providing features such as automated call recording, transcription, and analysis. Among the notable benefits of this tool are:

With Going, you can:

  • Record and transcribe calls
  • Get real-time insights on every call
  • Share call recordings and transcripts with your team
  • Provide feedback to sales reps
  • Analyze performance over time

These are just the features you need when trying to improve your sales team’s performance.


Base is a CRM tool that provides sales teams with features such as contact management, lead tracking, and pipeline management. It also offers features such as:

With Base, you can:

  • Get real-time visibility into your sales pipeline
  • Manage your contacts and leads in one place
  • Analyze your sales data to find trends and improve performance
  • Automate repetitive tasks with Base Actions
  • Integrate with the tools you use every day

Base provides everything you need to manage your sales process effectively. And with different pricing plans, you can find one that fits your budget.

Accenture Sales Coaching Tool

This tool provides sales teams with customized coaching programs based on over 25 years of research. Some of the benefits you get with this tool include:

  • Coaching that is tailored to your specific needs
  • A more efficient and effective sales process
  • Affordable pricing
  • A wide range of features

The Accenture Sales Coaching Tool is an excellent choice for businesses that want to invest in a comprehensive sales coaching solution.


ClearSlide is a sales engagement platform that helps sales teams connect with more prospects and earn more sales. It provides features such as automated email drip campaigns, lead capture, and contact management. With this tool, you get:

  • Performance Insights to help you see how your reps are doing and where they need improvement
  • Coaching Plans that give you step-by-step guidance on what to do next with a rep
  • And 1:1 Coaching Sessions that allow you to have real-time conversations with your reps about their performance

Thanks to ClearSlide’s performance management features, you can make sure your reps are constantly improving and meeting their quotas.


Groove is a sales acceleration platform that’s been helping sales managers get the best out of their teams for years. It provides features such as a shared inbox, email tracking, and automation. With Groove, you get:

  • A Shared Inbox that allows you to see all of your sales conversations in one place
  • Email Tracking so you can see when a prospect opens your emails
  • Automation that lets you automate repetitive tasks so you can focus on selling

Groove’s features will help you close more deals by making it easier to manage your sales conversations and follow up with prospects.

Stay on Top of Sales Coaching With the Right Tools

In an increasingly competitive business landscape, investing in sales coaching is more important than ever. With the right tools, you can help your sales reps reach their full potential and close more deals.
If you’d like to start sales coaching, check out Spinify today. It’s a leading sales gamification tool designed to can help you coach your reps to success. If you’re ready to take your sales coaching to the next level, book a demo today and see what Spinify has to offer.

Sales Increase

Put those insights into practice.

Set your team up for success by improving their performance through gamification.

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