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How Does Gamification Affect Motivation?

April 22, 2023

gamification affects motivation

Video games offer instant gratification, stimulation, and rewards. It’s the perfect dose of escapism and serotonin boost after a long day at work or a stressful week at school. 

What if we told you business leaders and companies could apply similar gaming mechanisms to the workplace with gamification?

Gamification is the process of implementing game design elements and tactics to non-game settings. Gamifying the workplace experience can provide next-level results for employees and employers. With the help of a few interactive gaming elements, you can create an engaging workplace experience that thrives on friendly competition, collaboration, and productivity. 

But how exactly does gamification affect motivation and increase employee productivity levels?

Let’s take a closer look:

Gamification In the Workplace

Utilizing Gamification techniques and tools in the workplace is not a new trend. It’s been a must-have in the workplace for a while. Still, many businesses are just now realizing how beneficial it is to capitalize on gaming mechanisms and techniques to develop is a must to create an engaging, collaborative workplace environment.

Whether you’re using a reward system, giving out badges to top performers, or tracking your team’s progress on a leaderboard: Each of these gamified tools can dramatically change the workplace dynamic as you know it. 

Does Gamification Make Employees Happier?

Studies suggest that employers implementing gamification saw a 48% increase in employee engagement. This is because gamification breaks away from the monotony of routine tasks and daily activities. It invites team members to engage with their workweek tasks and gives them something to look forward to when they clock in to start their 9-5. 

But how does this make your employees happier?

Would you rather play video games all day or work through stacks of paperwork, daily tasks, or duties? Chances are, you’d pick video games. Every day when your sales managers and team members clock in to start their shift, they’ll be motivated by their personal progress. They’ll feel inspired to take on the competition and find new ways to climb the leaderboards or score a new badge. 

Why Does Gamification Affect Employee Motivation?

Promotions are usually the number one way companies reward employees. However, you can’t promote every employee every other month – it’s unsustainable. Fortunately, there is gamification to give that sense of validation to your employees

Here are some of the benefits you can look forward to:

  • Gamification affects or boosts motivation because employees get the rewards and recognition they seek. For this, many companies have set up leaderboards to encourage everyone in the company to become the top performer.
  • Gamification taps into another big motivator for workplace productivity: control. It gives the employees a sense of control when moving up and getting rewards. Employees know how to get to the top of the leaderboard or gain a new badge. 
  • With direct action cues and daily to-do lists, employees know what to do – and when to do it. They know where they are and how they can improve.
  • There’s a sense of healthy competition among the employees. Everyone approaches competition in good spirits, which affects the company’s bottom line.
  • Gamification also helps with teamwork. You have to divide the teams and assign specific tasks. To win the reward at the end, each team has to work together and complete all their duties.
  • There’s also an additional benefit of transparency and accountability: everyone knows what others are doing, so there’s no vagueness about results. 
  • You can also give your team members real-time feedback so they can improve. And with gamified elements like the ones Spinify offers (rewards, points, coupons, challenges, levels, and leaderboards), you can find something for everyone.

How to Make Gamification Work for Your Company

Gamification is a must-have tool in today’s digital age. It helps individuals build the confidence they need to exceed expectations and develop professionally. 

Here’s how to get started: 

Identify Your Gamification Goals

If you want to use sales gamification tools to motivate your team, you’ll want to think about your goals and priorities. What is the purpose of your gamification strategy? What are you hoping to get out of gamification? How exactly can your team benefit from sales gamification software?

Once you understand your company’s why you can start building a gamified workplace that benefits you and your employee’s overall goals. 

Consider Your Employees

Every team is different. They have different interests, passions, beliefs, and personalities. You’ll want to use your goals and your understanding of your employees to build a personalized experience that encourages them to meet their personal goals and helps them develop professionally. 

Spinify’s gamified sales dashboards allow you to customize the dashboard view for your employees completely. With the sales dashboard, you can help your team visualize their success and motivate them to go above and beyond.

Pick the Right Gamification Software

You can’t expect to create a full-fledged gamified experience on your own. You’ll need to invest in sales gamification software to automate the gamification and streamline the sales process. Investing in the right gamification software is key to implementing gamification in your workplace and seeing success. 

Motivate Your Employees With Spinify

Ready to experience gamification firsthand? You’ve come to the right place. At Spinify, we have a suite of gamified tools and cutting-edge technology your business can use to motivate employees and inspire greatness.

These tools will improve the workplace experience for not only them but for you, too. If you want to motivate your employees and give them the tools to increase productivity and collaborate with their team, you need Spinify.

Book a free demo with Spinify today to get started. 

Put those insights into practice.

Set your team up for success by improving their performance through gamification.

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