Customer focussed, customer centric are just buzz words unless your sales and service people fully understand that their success and their remuneration is dependent on achieving successful outcomes for the customer. This might be supporting the customer’s dream (of being a successful online retailer, when all the statistics show a very high failure rate for these business ventures for example) or helping them achieve a promotion or achieve their own target incentives.
While your customer may talk about a “company” outcome they will always have an individual reward or success that is an imperative of the business venture they are talking about, to you. The failure to understand the ‘personal” in any deal is to underestimate the power of people buying from people. While there are many things we buy that are reduced to a commodity status, even these can be influenced by a personal touch. This might be an email, an sms, a mention on social media, a testimonial or a phone call. Never hesitate to evoke a personal relationship for any deal that is going around.
5 Great Sales Funnel KPIs for Success in 2020
The preferences of your customers have changed, and so have their journeys. The key performance indicators used to track the success of your sales funnels are no longer as effective as they used to be. [...]
Cheat Sheet: How to Track Critical KPIs across the Sales Funnel
As salespeople, we talk a lot about different key performance indicators that matter to your team. However, we typically look at different KPIs in terms of their respective stages. Lead qualification in the lead generation [...]
10 Must-Have Sales Funnel KPIs & Metrics for SaaS Businesses
You’ve got a great product, and now it’s time for the world to see it. The easiest way to do it is with a rock-solid sales funnel.But in order to optimize your funnel to perfection, [...]
