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Sales Performance Management — How to Implement Gamification

August 25, 2022

sales performance management

Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work.” The same could be said of salespeople. For every sale they make, they likely hear “no” dozens of times.

But the best salespeople don’t take “no” for an answer, and they see every “no” as a step closer to a “yes.” How do they do it? By constantly analyzing and improving their performance.

And that’s where sales performance management (SPM) software comes in. This type of software provides valuable insights into your sales process and helps you identify areas for improvement.

And when it comes to choosing an SPM software, you want one that’s going to make your life easier, not add more complexity to it.

So if you’re serious about taking your sales game to the next level, read on to learn everything you need to know about sales performance management—and how to choose the right software for your needs.

What Is Sales Performance Management?

Sales performance management (SPM) is a process for tracking, analyzing, and improving sales metrics. It’s designed to help sales teams reach their targets. Sales performance management examples include analyzing sales data to identify areas for improvement or using the same data to develop coaching programs for salespeople.

As the competition in the marketplace increases, the sales process is also evolving, resulting in a change in how organizations manage their sales performance. A key question is emerging about how to measure sales manager performance.

The answer lies in using SPM software to improve the productivity of salespeople through data-driven insights. It’s no wonder industry analysts project that the global sales performance market will grow at a CAGR of 13.8% to reach $3.2 billion by 2026.

Why Should You Care About Sales Performance Management?

Think about it this way: if you’re a salesperson, would you rather go into a meeting cold, with no idea what the prospect is looking for, or armed with data that tells you exactly what they need? The latter, of course. And that’s what SPM software can do for you by providing you with data-driven insights that help you improve performance based on daily sales activities.

You can use performance indicators to track progress and identify areas for improvement. Sample key performance indicators for sales leaders to track include cost per lead, customer lifetime value (CLV), and sales length cycle.

A performance management system for the sales team also facilitates operational efficiency. The right SPM software will help you make accurate predictions of sales trends in the future. It will also facilitate seamless workflow, reduce data silos, and ensure that your organization makes data-driven decisions.

Components of Sales Performance Management

There are three main components of sales performance management, including:

Sales Planning

This component involves setting sales goals and quotas and creating a plan to achieve them. You should have realistic and strategic goals that challenge your team, but they should still be achievable. Your plan should outline metrics for sales performance to track progress and identify areas for improvement.


This component involves analyzing data to identify trends and patterns to understand what’s working and what is not. SPM software can provide valuable insights from data sources such as sales reports, customer surveys, and social media data. This analysis helps managers fine-tune their sales strategies to be more effective.


If you’re wondering how to manage top sales performers, the answer lies in incentives. Incentives motivate and encourage salespeople to achieve their goals. They can also create a healthy competitive environment within the sales team.

Implementing Gamification to Sales Performance Management

Gamification is the process of using game-like elements in non-game situations to encourage and motivate people to achieve their goals. You can use gamification in salesforce sales performance management to engage and motivate salespeople.

There are a few different ways you can gamify the sales process. One way is to set up a leaderboard that ranks salespeople based on their performance. This creates healthy competition and encourages salespeople to improve their metrics.

Another way to gamify sales performance management is to provide rewards and recognition for hitting targets. This could be in the form of points, badges, or prizes. Sales reps can then redeem these rewards for tangible items or experiences.

Finally, you can use sales gamification to create challenges for sales teams or individual salespeople. These challenges could be based on metrics such as new sales volume. They can drive employee engagement by providing a sense of purpose and meaning to their work.

How to Choose the Right SPM Software

Now that you know what sales performance management is and why it’s essential, it’s time to choose the right software for your business. There are a few things to consider when making your decision:

Ease of use

The best sales performance management software is intuitive and easy to use, with a user-friendly interface that makes it simple to track sales data and manage customer relationships. The software should be easy to use and understand so salespeople can quickly get started using it.


The software you select should be able to adapt to the changing needs of your business. For example, you may need to add new features or integrations as your company grows. That’s why you should select a highly configurable platform that provides a wide range of customization options.


Sales data is often scattered across different systems, making it difficult to get a clear picture of performance. Your chosen software should integrate with your existing applications and systems, such as your customer relationship management (CRM) software. The integration can help sales teams identify areas of improvement and take corrective action to improve performance.

Improve Your Sales Performance Management with Spinify

The right sales performance management solution can make a significant difference in the effectiveness of your sales team. If you’re looking to boost your sales team’s performance using a gamification platform, consider using Spinify.

Spinify is a leader in sales gamification and will help you engage your sales team through an interactive leaderboard platform that ranks their performance and celebrates achievements. The performance visibility that Spinify offers will motivate your salesforce by showing them how they are doing compared to their colleagues. Visit our website or contact us today to learn more about how Spinify can help you improve sales performance.

Sales Increase

Put those insights into practice.

Set your team up for success by improving their performance through gamification.

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