The Best Activities You Can Gamify in the Workplace
A lot of managers think that it’s enough to gamify reaching the targets to get great results.
But let’s be real: meeting a target isn’t a quick thing. It’s a process.
In fact, it’s a process that requires quite a few steps. From researching different prospects, to following up with them and creating the perfect offer. Then multiply that by as many times as you need to reach the target.
It’s a lot of work.
And the more work it takes to reach the target, the harder it is to stay motivated.
So when we talk about gamification strategy, we have to talk about gamifying activities and actions that contribute to positive outcomes.
If your team members get better at completing activities in your process, they’ll get better at hitting the outcomes.
In this article, we’re going to show you the most important activities you should gamify in the workplace to truly reap all the benefits.
Let’s take a look!
How to Identify Activities You Should Gamify
Don’t just gamify the final results, but the process itself.
First, you should identify routine tasks that contribute to your goals.
Can you spot a pattern here? These are all activities whose outcomes your employees can directly affect. They’re easy to complete, and it’s easy to understand the next step.
Conversely, if you gamify an activity like “win a deal,” things get confusing. There are a lot of parts to that activity – you have to get in touch with the lead first, convince them to consider your offer, etc.
The moment your employee sees that, they’ll want to quit.
But if you motivate them to do something as simple as dialing the phone, it’ll be much easier for them to complete it and keep going.
Start with Your Processes
The list of gamification activities looks a little different for each company.
Like we said, it’s important to start with your processes:
Review your sales funnel(s)
Talk to your teams
Then, create a list of all the activities they complete in order to reach the favorable outcome.
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Serial entrepreneur who loves a deep dive into technology and applying it to solve business problems. Matt recognized that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more.