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Benefits Of KPIs

March 13, 2023

benefits of KPI

You spend a lot of time and effort running your business. From ensuring your sales funnels bring in leads to checking the finances. While attending to different areas of your company, keeping track of business objectives and overall performance can be challenging.

Key performance indicators can be a great way to measure progress within your business and understand how well you are achieving specific objectives. We will look closer at the benefits of using KPIs in this post.

Key performance indicators

What Are KPIs?

Let’s discuss what key performance indicators are and what they mean. You already know the importance of goal setting. Without setting goals for your business, it’s hard to understand how well the company performs.

You can set different goals for your business. Your goals may include achieving high customer satisfaction, for example. Sometimes, you may set specific goals for internal operations.

This may include employee performance or finishing a project within a specific timeframe. It’s essential to have measurable values that you can use to understand how your business performs.

This is where a key performance indicator system comes into play.

These performance indicators are values that can determine the efficacy of a person, team, or entire organization. They can also be used to evaluate the efficacy and performance of a specific campaign.

KPIs are not always solely used in a business environment. Many professionals will also create a set of personal key performance indicators to measure their performance.

This is a good strategy for freelancers but can also be used by employees who want to evaluate their performance and how effectively they reach their goals.

Different Types Of KPIs

Types Of KPIs

The KPIs you use to measure business performance are not all the same. You should have a good understanding of the different KPIs that can be used.

This lets you fully set up a strategic plan to benefit from KPIs.

Here, we take a closer look at different types of KPIs that you should understand:

  • Lagging: A lagging KPI refers to your business’s current state. These KPIs measure goals you set and want to reach within a specific timeframe.
  • Leading: Measuring the future state of business goals and the organization is essential too. This is where leading KPIs come into the picture.
  • High: When you want to use relevant KPIs for the entire business or organization, these are known as High KPIs.
  • Low: Low KPIs are smaller performance indicators with a particular goal, such as measuring progress towards a small project your business has taken on.

What Benefits Do KPIs Offer?

KPI Indicators benefits

Analyzing KPIs can offer numerous benefits for your business. Understanding the vital role that KPIs can play in your business will help you know why you should consider implementing them.

We will take a closer look at the most important ways that KPIs can benefit your business.

Better Communication With Your Employees

Employees are driven by the goals that you set for them. If they don’t have specific business goals to strive toward, it’s harder for them to do their jobs.

You can use trackable KPIs to communicate better with your employees.

This may include setting a specific goal regarding how much time your employees have to respond to a lead or how many sales emails they must send out daily.

You could also set a number of sales calls your employees should strive to achieve daily or weekly.

Two benefits come into play in this situation.

First, your employees know what you expect of them. This can drastically boost morale and performance.

Secondly, it gives you the ability to measure performance among employees. You’ll be able to identify an underperforming employee and see who works most accurately toward the goals you set for them.

Better Understanding Of Project Performance

Your business processes often include the implementation of projects.

This could be projects for clients. In some cases, the projects may be related to internal factors, such as the projects your marketing team works on to enhance the brand’s visibility.

Regardless of the project that your teams work on, there are specific goals that they need to strive toward. Whether to close a certain number of sales or to bring in 100 leads per day, use trackable KPIs in these instances.

Your KPI dashboard can help you see valuable information regarding these projects. You set KPIs you expect employees to achieve and then track them on the dashboard. You can then use this data to determine whether your goals are realistic.

Additionally, the KPIs also help to ensure your team performs the tasks you assigned to them – and help you determine areas where there is a noticeable underperformance.

Identify The Need For Training

Team members in your organization are only able to perform tasks that they have the skills for. If they lack specific skills or are not contempt of the latest changes in the industry, they cannot make informed decisions. Whether they work on sales or customer satisfaction, there are important ways to measure KPIs and identify training needs.

This can lead to poor performance within your company – and possibly even cost you money, especially in the long run.

To improve progress in such a scenario, you’ll need to identify the need for further employee training. This is where KPIs provide benefits for your business.

While there is not a single KPI that can indicate this particular requirement, you can analyze the indicators you have at your disposal to detect patterns that indicate problems with current performance.

One example would be setting KPIs to increase your sales by a certain percentage within the upcoming quarter.

When you reach the end of the period, you do not see the expected results. This could be an excellent way to identify further sales training needs.

You can then further use tangible KPIs to help you get an overview of how effective the training is. The KPIs help you compare performance before and after training.

Are There Any Disadvantages To KPIs?

There certainly are numerous benefits that you can expect from setting the right KPIs for your business.

It helps you understand the projects completed, employee performance, and how well your company reaches its goals.

While these are all great, there are two things to remember when taking advantage of KPIs. These aren’t necessarily disadvantages but are still important factors when utilizing KPIs.

  • The time spent to create, collect and analyze KPIs can be long. You cannot expect to implement KPIs in your business and get results in just a short period. It takes some time for KPIs to provide the data you need to benefit from them and draw conclusions effectively.
  • If you’re very new to KPIs, it can also take some time for you to learn how to use them effectively. The learning curve can feel tedious for some people, but if you push through, you will get noticeable improvements in your business.

How Do I Create KPIs For My Business?

Create KPIs For Business

When you start with KPIs in your business, it’s important not to overwhelm yourself. Focus on one thing at a time, such as sales, customer satisfaction, or performance measurement in your marketing department.

It may be tempting to set up multiple KPIs, but this can quickly become confusing. Begin with the basics, and then move on from there.

Make sure you also know what a good KPI looks like. A good KPI should ideally make use of the SMART framework:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timely

When your KPIs take advantage of the framework, it’s easier to ensure you set the right indicators that won’t make it challenging to track your results later on.

Here are a few steps that you should take to set up KPIs that are trackable, realistic, and appropriate for your situation:

  1. Start with the end goal in mind. Before you can set a KPI, you need to know what you expect. If you don’t have an end goal, you might waste time, effort, and money in the process. Set a realistic goal and determine the timeline. This could be increasing sales by 10% within the next three months.
  2. The next step is where key performance questions come into play. You can ask these questions to determine whether you have reached the specific goal. Open-ended questions are usually best here. Examples of questions include “How does my sales team affect the results of the goal” or “Why is the specific goal important.”
  3. You now need to look at the existing data that you have already accumulated. This particular step can be a bit time-consuming, but having some data is always useful. While you can look at the KPIs used by industry competitors, make sure you also understand the unique points of your business. The data you collect highly depends on the goals that you want to strive for.
  4. You should determine a performance analysis schedule. This relates to how frequently you will draw up reports to evaluate your business’s progress based on the study of these KPIs.
  5. Make sure you break down the end goal into smaller achievements. You’ll have an easier time working toward smaller goals, and it will bring about a sense of achievement. Smaller goals also make it easier to understand how well you are doing in terms of the bigger goal that you are striving for. If your end goal is to make a $120,000 profit within a 12-month period, then break this down to a goal of $10,000 per month.
  6. Once you have everything ready, it’s time to determine who will be involved in the process. Delegate tasks and responsibilities amongst various departments and teams – and ensure they know the end goal.

Best Tools To Help You Understand Your KPIs

Tools To Help Understand KPI

Keeping track of everything manually can be time-consuming and wastes effort. This is why you might want to look at ways to have data update automatically and reduce the amount of manual effort required. While you’ll still need to set your own KPIs, you can use certain tools to ease and automate the reporting process.

Here are a couple of tools that offer an excellent solution for keeping track of your KPIs:

  • SAS Visual Analytics comes with a dashboard and deploys on the cloud. There are also mobile apps to help you keep track on the go.
  • NetSuite offers an advanced system that is available on both desktop and mobile. You get benchmarking and key performance indicators with this system.
  • Zoho Analytics is also a great tool to consider. It keeps track of everything from team lunches to the performance measurement of projects.

You can also use more comprehensive tools and systems to help you view your KPIs and performance on an annual, weekly, and monthly basis. One example is sales gamification software, which makes participating in some friendly competition fun for your team.

It’s a great way to keep everyone motivated and ensure you have KPIs you can refer to whenever you need to. Some general business management software options will also help you keep track of essential data and measurable metrics in your KPI strategy.

Spinify can help

Key performance indicators are a great way to understand the performance of your business. You can use these key performance indicators to evaluate a specific employee, a team, or even your business as a whole. 

At Spinify, we help businesses reach their goals through gamification. The use of gamification, along with strategic goals, can boost performance and engagement among your internal teams. Book a demo today to learn how Spinify’s gamification software can help you get better results when analyzing your key performance indicators.

Put those insights into practice.

Set your team up for success by improving their performance through gamification.

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