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HubSpot Gamification

HubSpot Gamification

December 6, 2021

Getting HubSpot CRM is crucial for modern-day organizations as it helps them organize a lot of their dashboard in one simple place. That helps improve overall reporting and employee management. However, some people believe employing HubSpot CRM won’t automatically instill a sense of competition among employees. 

CRM serves several different roles and can generally improve the overall efficiency of the organization. However, it doesn’t play a role in employee motivation. To effectively increase employee motivation and foster a sense of competition within the organization, it’s Gamification that you’re going to need. 

HubSpot offers gamification integration that can allow you to take your organization to the next level. Gamification is no longer just a standard buzzword, and many organizations are starting to implement it with positive results. Here’s everything that you need to know about Gamification and how you can integrate it with HubSpot to manage everything efficiently. 

What Is Gamification? 

Gamification refers to applying game-design elements and specific mechanics to non-game situations. The use of game mechanics has been much more prevalent in education, with clear evidence of success. That same concept is now making its way towards organizations. 

By translating several in-game mechanics to the operations of different organizational teams, business owners can significantly improve competition and motivation. 

How Does Gamification Work? 

As mentioned before, Gamification involves the use of several in-game elements and integrating them with business operations. Here are some of the most ideal game-design elements that translate well to an organization.

Points

One of the most common features that video games use to keep players engaged is a points system. Points are generally an indication of how well you’re doing in a particular game. The game will reward you for doing certain things that the game mechanics declare a good action. 

Gamers tend to do everything they can to earn as many points as possible so they can showcase their progress. That easily translates to an organizational setting. For example, for a content marketing team, each piece of content that the members generate will earn them a certain number of points. 

That’ll encourage workers to generate as much content as possible and accumulate as many points as they can!

You can set up a different number of points for different tasks. The harder, more challenging tasks will present more points, while standard tasks will earn a fewer number of points. That way, you can ensure that your employees are engaged no matter how menial the task might seem. 

It’s also a good way for employees to measure their progress and receive immediate feedback. Being successfully rewarded points for completing a task is a great example of immediate feedback. 

Leaderboards 

In connection to the points system that games employ, a leaderboard works exceptionally well in keeping the players engaged and motivated. A leaderboard showcases the best performing players in the game at a certain point in time. It keeps players motivated to keep trying and achieve a good ranking on the leaderboard.  

Similarly, an active leaderboard can help organizations engage a healthy competitive environment within the organization. It can also help the organization see which employees are performing the best. 

Aside from that, it can showcase employees where they stand and how much work they need to do to reach the level of other employees. You can also set up a reward system and award the employee at the top of the leaderboard with extra points. That can incentivize other employees to try and reach the top. It’ll contribute towards helping improve the overall sense of competition between the employees. 

Badges

Aside from points and leaderboards, the other game-design elements that work effectively to motivate the employees and build a sense of competition are badges. These badges can serve a major role in ensuring that players keep coming back to video games. As they spend a certain amount of time in a video game, without anything to work towards, it can get boring. 

That’s where badges come into the picture to help improve the overall engagement with the game. Similarly, organizations can choose to assign different badges for different achievements. For example, a sales team can set up badges for 50 sales, 100 sales, 500 sales, and so on!

Employees can also have the option to display badges and showcase their achievements. It can also give employers the opportunity to assess and see which employees excel at performing which types of tasks. 

There are more game mechanics that work well within organizations, but these are the three main ones that businesses employ!

Benefits of Gamification 

Now that you have a better understanding of Gamification, here are some of the benefits that organizations can expect to receive after implementing it properly in their organization.

High Levels Of Employee Engagement 

Employee engagement plays a major role in how well an organization performs and showcases how well your employees dedicate themselves to their work. For an organization to grow properly, it needs to cultivate a culture that promotes employee engagement. 

An easy way to promote the overall engagement levels in the organization is by employing a gamification system. Through a gamified system, even the most menial organizational tasks start to become more engaging for employees. 

After employing Gamification, you’ll notice a significant difference in overall employee engagement, especially if the gamification dashboard incorporates an effective way of tracking employee progress like a points system.

Easier Employee Onboarding 

Employing a gamification system means that it’s much easier for organizations to bring new employees up to speed. The gamification dashboard provides them with easy access to all the tasks that they’re meant to perform and the importance of each particular task. 

Through the gamification system, new employees will also receive immediate feedback, which improves their overall engagement levels with the organization. Receiving timely feedback will only help accelerate their progress. 

It also gives a chance to the employers to see how the new employees are progressing and whether they need some additional assistance getting up to speed with the organization. 

Healthy Competition 

For a business to thrive, there needs to be a healthy sense of competition among employees. Nothing too cutthroat cause that can contribute to a very toxic work environment, but some level of competition can greatly benefit an organization. 

What most organizations struggle with is finding the right balance and creating a competitive environment that’s actually healthy. Gamification can allow you to foster a competitive environment without pitting your employees against one another. 

Employees can even interact with one another through Gamification by comparing their profiles and seeking tips on how to improve at performing a certain task.

Alignment With Business Goals

Another benefit of using Gamification is that it becomes much easier to get your employees on board with the organizational goals. Instead of having to manually discuss organizational goals with employees, you can just integrate the organizational goals into the gamification dashboard so your employees can always work towards them!

Through Gamification, employees can also get a better idea of their overall contribution to the business goal. By being more in touch with their own contribution, employees will be encouraged to work better and improve their overall productivity levels.

Gamification Integration With Hubspot 

One of the most significant benefits of Hubspot is that it offers support for Gamification through the gamifier platform. Hubspot users can easily introduce Gamification to their employees through the platform. The integration will provide each employee with a gamifier home page that they can use to check their performance and see how well they’re doing. There are different leaderboards, questions options, and even challenges that the employers can set for the employees.

The gamifier platform also provides a convenient rewards page that employers can customize. Employees can use the points that they earn through their work and spend it here to receive gifts. You can set up the gifts after consulting with your employees, so there’s actually a level of motivation to work towards. 

Users can also access the gamifier page through the mobile app and access everything that they need. There’s also a timeline that sends notifications to all team members when someone performs a certain action. 

Through gamifier, organizations can easily integrate Gamification into their Hubspot CRM. It’s a convenient way to ensure that they have everything they need in one effective dashboard.

Conclusion 

Most organizations make the mistake of getting a CRM platform and think that’s all they’re going to need to motive employees. However, that’s far away from the truth. A CRM software on its own isn’t going to engage and motivate your employees. 

You can motivate employees by integrating Gamification into your CRM software. Thanks to HubSpot’s gamifier integration, that’s easier than ever before.

Gamification is a new organizational strategy that involves applying different game elements to the operations of the organization. Its main goal is to increase employee motivation and engagement. As Gamification becomes more and more prevalent among organizations, the benefits that it provides are becoming much more evident. Organizations that aren’t employing Gamification in the same way in their organization are lagging behind.

Jacob Kinsman

Business Operations Manager, Harcourts Real Estate 

If your team works from multiple locations. Any of your team work from home, if you’re looking for ways to reward success and to hold a mirror up to salespeople business, get Spinify.

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Put those insights into practice.

Set your team up for success by improving their performance through gamification. 

Help level up your team